Introduction
Bing search engine has been growing steadily over the past decade. The searches made using the Bing search engine is constantly growing. For most content marketers, when they talk about Search Engine Optimisation (SEO), Google is the first thing that pops up in their mind. However, the Bing search engine is the second most used search engine and is often overlooked. Optimizing SEO Bing ranking can have a huge impact on your website traffic. Bing owns a significant market share in the United States. Yahoo search is also powered by Bing.
Advantages that Bing Offers
Another advantage that Bing offers over Google is a lower bounce rate. Search Engine Optimization techniques are similar to those being used in Google search. Let’s discuss some SEO tips to earn a higher ranking on Bing search results.
Like any other SEO, key word research is a crucially important element in determining the SEO rankings.
Some SEO Tips to Earn a Higher Ranking in Bing Search Results.
Backlinks
Backlinks are relevant in determining search result rankings. A site that links to your content gives your site a backlink. On the other hand, if your website provides a link to another website, that website receives a backlink from your website. Receiving backlinks is commonly perceived as an indicator of the popularity of your web page. This will indeed have a positive impact on your SEO ranking.
High Quality Content
Bing always hunts for high-quality content that is being offered to determine SEO rankings. Bing considers websites that cater to unique content that engages its audience. According to Bing’s directions, three pillars contribute to quality content on a website.
- Is the content trustworthy?
- Are the contents descriptive, detailed, and useful?
- Is the content easy to comprehend and well-presented?
There are certain steps that your website needs to follow to meet these guidelines laid out by Bing. Always specify the source from which you have obtained the information. Mention the name and identity of the author of the content. To ensure good customer experience, address the concerns and queries raised by the consumers in detail.
Formatting and Design of Your Content
The formatting and design of your content also matter to earn a good ranking in Bing search results. Design and user experience are some crucial factors that impact content marketing. However, these elements are often overlooked. Quality content, when incorporated with visually stunning design, can be very effective. A great landing page is a pivotal factor in increasing the conversion rate of your website.
The landing page should cater information in an easy to follow and visually stunning, decluttered format. Investing time and money to create a website that is visually appealing for the audience never fails to work. The advertisements and content on your website should be precisely distinguishable for the audience.
Social Media Shares
Social media shares also play a relevant role in Bing’s search result rankings. It indicates that a user trusts a particular page and is reliable. Social media shares indicate the growing popularity of a website. SEO of Bing is not very different from that of Bing’s algorithms. However, there are a few aspects that make a difference.
