Word of Mouth
You might have come across the term ‘word of mouth marketing ’or ‘word of mouth businesses”. But, what exactly is this ‘word of mouth’? Why and how is it necessary?
As the phrase suggests, ‘word of mouth’ marketing refers to verbal marketing. This means that the company advertises its products or services through communication. It happens when a consumer discusses the products with other people. This generally happens when the consumer is happy with the service/products. Word of mouth marketing strategy is the cheapest and most successful form of marketing strategy. According to Nielsen, 92% of people believed in recommendations from friends and family. This strategy creates a win-win situation for both the consumer and the company. The consumer gets the desired products/services, while the company gets more customers.
Now let us look at the top 3 best ‘word of mouth’ examples:
- TESLA – Tesla is an electric vehicle company. Never in our lives have we seen a real advertisement from Tesla. The only way we get to know about the new inventions is through people. Tesla sends out referral programs for people. This means that in exchange for referrals, Tesla will offer rewards. The number of referrals will determine the reward. This is how Tesla has been advertising.
- COCA-COLA – The recent Coca Cola campaign says, ‘Share a Coke’. Each can of Coke has a person’s name on it. Hence, asking people to share it with the people makes consumers feel special. Multinational companies like Coke, and being able to write your name on cans became an instant hit as people started promoting it on social media. If you don’t have your name on the can, contact the company directly. They will send you a customized can too. This strategy has appealed to the younger generation. It also has gotten them more branding through their social media posts.
- THREADLESS – Threadless is a T-Shirt company that once started a campaign of selling customized products. The company decided to engage its customers through contests and challenges. This encouraged people to bring more people to this site. Since Threadless made content for fun and creative audience, they attracted a lot of other new consumers, too. Slowly, with the popularity of this campaign, the company decided to spread it. From customizing T-shirts to now customizing cakes and hosting team battles. This initiative also allowed graphic designers to gain notice and sharpen their skills.
Conclusion :
These were the top 3 best words of mouth marketing examples. Through this marketing strategy, one can gain attention as well as the trust of the audience. While on the other hand, a consumer gains not only the desired rewards, but also special offers. Just how Tesla works on the exchange of referral basis, such initiatives can increase the engagement. Word of mouth marketing strategy not only increases interaction and engagement, it also lets you promote on a large scale. Also, it works like a chain. One person talks to others and so on. Now with the emergence of social media, one post will be viewed by many.
