Instagram has taken the social networking sites and our mobile phones by storm. It wouldn’t be wrong to say that we are all addicted to Instagram. It is one of the most used apps in the world. From celebrities, to businesses, to us, we are all on Instagram. It is an easy way to stay updated on our favorite brands and people. The fact that we stay entertained, Instagram allows us to reach a greater mass at once. It is a boon for businesses since it allows them to connect directly to their audience. But, does your audience like your Instagram profile? Are your followers your potential customers?
Create an Instagram Profile Using These 10 Tips:
To ensure that your audience likes your Instagram Profile, here are 10 ways by which you can make your profile look better than your competitor:
Have a Theme
It is necessary to have a theme. Not only on social media but also in your business. Your theme plays a role in the recalling factor. It also makes your brand stand out from others in the market. Having a theme on social media sites will make your feed look interesting. Choose colors that resemble your brand. Sometimes, people will follow you because of your feed. So always have a theme.
Use Borders
Another part of the theme- use borders. If you have pictures that do not follow a pattern or a theme, put them in a frame. (A frame of borders) These will make your visuals look symmetric. You can add these margins on two sides or on four sides.
Set a Mood
Your feed must set the mood of the viewer. Your theme must resonate with your brand and must stay with the viewers. But make sure that the mood and theme you select are accepted globally. This will broaden the scope of your audience. It is necessary for your brand to connect with people at a global level. Set dark, light, or somber tones. Make your feed roar.
Mesh ’em Up
Instagram is all about experimenting with your visuals. Upload your pictures in a mesh style. This will form a bigger picture by splitting one into different parts. Apart from playing with your color palette and patterns, try this experiment.
Work on Your Pictures/visuals
The most important aspects are the visuals. Your visuals must be strong and loud enough. It is your visuals on Instagram that send your message to the audience. Hence, optimize your pictures well. Edit them accordingly. Click them from different angles. Use a nice camera. Post-high-quality pictures on Instagram. Use different editing apps. Correct the color, lights, and tones such that they set the mood and go with the theme. Add filters if required.
Consistency is the Key
Yes, consistency is the key to success. Since the whole world is on the net these days, make sure you don’t let your audience wait for too long and don’t bombard them altogether. Be consistent in your work. Set a pattern of posting. Don’t miss a date. Check that your pattern of posting is better and different than your competitor.
Curate that Content
Content creation is just as important as posting. Instagram is all about visuals. How does the content work? Your content is passed on through your captions, and nobody likes to read long captions on Instagram. Hence, make your captions short, sweet, quirky, and fun to read. Play with words and let them flow. But, don’t hurt the sentiments. Use appropriate hashtags under your posts. This will allow your post to come under those tags.
Engage
Social media gives you an option to engage with your customers directly. Take advantage of this and engage as much as you can. Take polls; ask questions, as them to tag you in their stories. Play quiz, announce winners, go LIVE, give your loyal followers and customers a shout out.
Add the Ad
Instagram offers the advertisement feature. Promote your business through Instagram ads. They offer it at a nominal price. Use it to reach out to even more sects.
Searchable Username/ name
Last but not the least, have a searchable username. Your username must not differ from your brand name. Keep it simple so that it is easy for people to look for your account.
These were 10 tips from the vast amount of options available that will help you create the best Instagram profile.
