Best B2B Content Marketing Examples
Content marketing has become a very crucial part of B2B businesses. It always tends to perform well when it comes to longer sales cycles. This is because, in long sales cycles, customers take more time to research their options. In this article, we are going to discuss some of the best B2B content marketing examples. Let’s get started!
LeadPages
LeadPages happen to be in the niche of designing landing page templates and offering powerful A/B testing services. When it comes to content marketing, they have a blog solely focused on lead generation and A/B testing. They also have free educational marketing resources which include courses, infographics, and more. They also produce one of the most popular marketing podcasts known as ‘ConversionCast’ by using Tim Paige who is a world-class podcaster.
WP Engine
WP Engine is a managed hosting platform for WordPress users. Their content marketing strategy includes providing a resource for WordPress users via blogs and producing video content to solve their customer problems. With the help of their content marketing, they were able to acquire 300,000 sites in 128 countries. They also earn over a whopping $40 million.
STR Software
STR Software happens to be in the ERP aka Enterprise Resource Planning (ERP) industry and targets mostly larger organizations. Their content marketing strategy is to focus solely on educational content. STR Software created several pieces of gated content to capture data from leads. They also use the lead generated information to target and nurture leads. They deliver relevant content via email automation. By using their content marketing strategy, STR Software increased the quality of their sales leads and inbound links. They also witnessed an increase in conversion rate for an average of 10% on their forms and a 54% increase in web traffic.
Simply Business
Simply Business happens to be one of the UK’s largest insurance brokers. Their content marketing strategy includes them focusing on creating content that would be relevant to business owners. They wrote guides that tackle many different issues such as email productivity, Google Ads, WordPress, business blogging, and more. Doing all of this resulted in Simply Business getting a huge boost in their rankings. That, in turn, resulted in higher and more quality organic traffic.
Single Grain
Single Grain happens to be a digital marketing agency which focuses on mostly tech startups. Their content marketing strategy involves them using content creatively to convert their visitors into subscribers. It includes a company blog focused on effective online marketing, a podcast hosted by their CEO and many exclusive online resources such as guides, courses, webinars, infographics and more. This content marketing strategy has helped them to attract tons of traffic to their website and create awareness about their business.
HubSpot
When it comes to using content effectively in the B2B space, HubSpot is very well reputed. They have been credited for coining the phrase ‘inbound marketing’. HubSpot’s content marketing strategy is fairly simple. However, they have a blog that teaches small businesses about inbound marketing. This happens to attract readers to the top of the funnel. Secondly, they have a section for resources which includes a vast library of eBooks, case studies, webinars, and more. Moreover, their content marketing strategy drives a ton of traffic and allows them to become a public company worth over a billion dollars in a very short period.
This brings us to the end of our discussion on the best B2B content marketing examples. Now, let us know some of your own personal opinions on the same.
