Create a Successful Virtual Event
This year, as almost everyone is stuck at their homes due to the pandemic, virtual events have become all the new rage. In this article, we are going to take a look at what goes into creating a successful virtual event. Let’s get started!
Make Sure You Have a Game Plan Prepared
No matter how big or small, every virtual event should have a strategy. First, consider beginning with a key goal and concept. For doing this you need to ask yourself some of the following questions about the virtual event:
- What kind of experience are you hoping to deliver?
- Will the virtual event be live or on-demand?
- On which platform do you want to host the virtual event?
- Will it be free or do the audiences need to pay?
Make Sure You Choose the Right Timing
One of the most important things when scheduling a virtual event is to pick the right date and time. Consider doing a little research before you send out ‘save the dates’ to your entire network. If you are planning this virtual event for an international event then you have to take into consideration time zones as well. Also, consider making the content of the virtual event accessible and post the live presentation. This will enable a wider audience to be able to watch the content.
Another thing you must keep in mind is to check analytics to find when your community happens to be online. Once you have found out a viable time and date, send out or post a poll.
Promote the Virtual Event as Much as You Can
Once you have ironed out all the nitty-gritty details of your virtual event, it is time to promote it. First, you need to determine all the key selling points for your event. It could be anything from having a noteworthy speaker, to getting an opportunity to network with other attendees. Make sure when you are promoting or marketing this virtual event that its value proposition is completely clear.
Make Sure You Have Prepared for All Types of Tech Troubles in Advance
Virtual events often tend to have glitches. This is why you need to be well prepared in advance in case anything goes wrong. Also, before kicking things off, make sure you test out your internet connection, speakers, and everything else required to make the event a success. Keep in mind that not all of your guests happen to be tech-savvy. This is why you must have a FAQ section on the event website so that your guests can anticipate the troubles.
Make the Virtual Event Inclusive
Virtual events, just like in-person events, should always be as inclusive and accessible as much as possible. Always ensure that clear language, large fonts, and high color contrast is used at all touchpoints. You must try to provide captions and visuals wherever possible for audio. In the case of visuals, you need to make sure you are providing descriptions.
This brings us to the end of our discussion on how to create a successful virtual event. Now, let us know some of your thoughts and opinions on the same.
