Digital Marketing Influencers
To get everyone on board with this topic, we need to understand the concept of digital marketing and how influencers play a role in it.
We live in a society surrounded by digital technology all around. Its impact is such that there are some areas in several countries where citizens don’t have essential facilities such as running water, electricity, or even brick houses but they do own smartphones. Digital marketing has a high-class influence on people’s work, interactions, purchases, and living habits. Therefore, it has become essential for companies today to have a firm grip on how to utilize the digital universe to maximize their brand awareness and impact. The best way to do it is through digital marketing influencers.
Who are these Digital Marketing Influencers?
Digital marketing influencers could be people or even organizations who have the power to affect others’ purchasing decisions because of their authority, position, purported expert level of knowledge, or social influence in their field.
There are many types of digital marketing influencers based on:
- Follower Numbers- Mega-Influencers, Macro-Influencers, Micro-Influencers, and Nano-Influencers
- Types of Content- Bloggers, YouTubers, Podcasters, Social Posts Only
- Level of Influence such as celebrities
And lastly, we have key opinion leaders, which include experts such as – Journalists, Academics, Industry experts, and Professional advisors. Because of so many categories of influencers and the vast content that is present out there, it is vital to differentiate yourself in the digital space today, which is seen to be managed by these people excellently.
Top Seven Digital Marketing Influencers
Here is the list of top seven digital marketing influencers to follow in 2020:
1. Neil Patel
Neil Patel is a digital marketing entrepreneur. His first significant success was a software app called Crazy Egg, and after that, he went on to found Kissmetrics. He has an estimated net worth between 7-10 million USD with a vast following on Twitter of over 340K and is also a NY Times bestselling author, including being named a top 100 entrepreneur under 30 by former United States President Barack Obama.
2. Gary Vaynerchuck
Gary Vaynerchuck is an entrepreneur, speaker, author, and creator of business-themed content online. He turned his parent’s wine business into a multimillion-dollar company & then founded the powerhouse ad agency Vayner Media. Gary Vaynerchuck got into email marketing when no one saw an opportunity there, but he went for it. He is a NY Times bestselling author, a member on countless boards and organizations. Moreover, he was an early investor in some of the biggest companies around today, including Facebook, Twitter, and Venmo, and shows no sign of slowing down.
3. Tim Ferriss
Tim Ferriss is an American entrepreneur, investor, author, and podcaster. His content is geared towards helping others to start and build their businesses. However, four out of his five books have reached the number one spot on the bestseller lists. He also made it to Fortune’s “40 under 40” list.
4. Ann Handley
Ann Handley is a very famous writer, Wall Street Journal best-selling author, digital marketing pioneer, and a Linkedin Influencer. Her company, named MarketingProfs is a marketing training and education company. It has more than 600,000 subscribers. Moreover, her previous company, ClickZ, is to be the initiator of digital marketing information.
5. Seth Godin
Seth Godin is an American best-selling author, a speaker, a podcaster, an entrepreneur, and a former dot com business executive. He has launched one of the most popular blogs in the world where he posts his insights on all things marketing. Moreover, Godin has written 19 best-selling books. He also offers courses on Udemy and regular speaking engagements.
6. Guy Kawasaki
Guy Kawasaki is a self-described “chief evangelist.” He is famous for his marketing work at Apple and today works at online graphic design company Canva. He is an Executive Fellow of UC Berkeley’s Haas School of Business and a brand ambassador for Mercedes Benz.
7. Shama Hyder
Shama Hyder is an entrepreneur, author, and television personality. She is the chief executive officer of Zen Media, which she founded in 2009. Shama Hyder was ranked as one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. She also made it to Forbes and Inc.’s “30 Under 30” lists.
