It is every marketer’s dream to sell a product with very little resistance from the consumer. A product or a service that is truly irresistible does not always have to be a groundbreaking innovation or cutting edge inventions. However, this is a common misconception. Here are some suggestions to make your product truly irresistible to consumers.
Make Your Product Irresistible to Consumers
Most consumers are often not at all interested in your product. This is due to the ocean of products that they are already overwhelmed with. They come across hundreds of products each day. The internet, and television is brimming with advertisements. However, most of the customers are loyal to certain brands.
Rather than describing the specifications and details of the product, it often necessary to demonstrate how your product will be able to make the customer’s life easier than before. In a printed advertisement, of course the specifications are informative. But also make sure that the benefits of using your product are highlighted enough to grab the attention of the reader.
Is the product is worth investing?
The customer always has doubts wondering if the product is going to work well or not. They doubt if the product is worth investing in. Testimonials and reviews can be used to convince buyers. Make sure that your brand adds testimonials and positive reviews from trusted resources to persuade the buyers.
It is a lesser-known fact that, if a consumer has already made up his/her mind to buy your product if he/she has visited your website or your shop. A vast majority of customers have the resources and the will to buy the product. It is your responsibility, to lead the customer through the right path. Your job is to make the customers do what they have already made up their mind on.
Appealing to emotions is an extensively effective technique among buyers. Make use of sale techniques that are commonly used. These include techniques such as testimonials, storytelling techniques, and scarcity.
Features vs Benefits
Creating a sense of urgency is another strategy that could be utilized to make your product irresistible. Promote your product by giving exclusive limited time offers and benefits. For example, in an advertisement, declare that a sale ends with a deadline, and the price of the product will increase by 30% after the sale. This often compels the buyers to purchase the product. This strategy can be easily implemented with ease in both online and offline marketing.
It does not mean that the features and specifications should be omitted out of your advertisements. But make sure that you also add the practical applications of these features. More sophisticated consumers will always research the specifications and details. To sum up, features tell, but benefits sell.
Reverse Psychology
Reverse psychology is a marketing technique that is used by brands to persuade customers to use their products. This technique often compels the user to buy your product. These methods will help your brand to make its product irresistible to consumers.
