Creating content is a challenging task in itself. It is imperative to know whether your content is reaching your targeted audience the way you’d like it to. Nowadays, content marketers are using storytelling and using the latest copywriting trends, but they should also understand the word ‘actionability’. Actionability is when your content makes an impact on your reader or audience. In this article, we will show you how to make content more actionable.
5 Ways to Make Content More Actionable
1. Use Examples Often:
When you are writing a tip or trick for the audience to follow, using instances helps the audience understand the concept very well. An example is a short guide for customers. Creating a case is a complicated process, but you can implement it to keep your audience engaged. When you use this trick, the audience will visualize themselves in the example, which will motivate the audience to take action.
2. Show More Graphics:
Studies have shown that an audience is more attracted to images and graphics rather than text. When you add graphics between paragraphs, it forces the audience to take a break and observe it. The graphics should look more appealing than the content itself. For example, when the reader is skimming the blog, graphics will take them to the visualization mode. You can add videos or short tutorials and images.
3. Concentrate on the Use of ‘How’:
The best way to make your content reachable is to use ‘how’ more often. If you guide your audience to do or achieve something, you can tell them ‘how’ to do that particular task. You can also utilize the second point mentioned above, where we recommended you show more graphics. The most common and effective ways to do this include:
- Snapshots
- Videos
- Podcasts
- Infographics
- GIFs
- Whiteboards
Each of these elements has its benefits. You can use them according to your content.
4. Adding Call-to-Actions in Posts:
Sometimes, the reader gets confused about what to do when furthering the process. At this stage, the call-to-action feature comes in to play. After your particular writing process, you can include instructive lines such as ‘also read.’ This will guide readers about further steps. Readers will get the idea that this article will add more value to their knowledge. Another way to add a call to action is to include features such as subscribing to the newsletter, download PDFs, signup, or contact. These actions will be depending on your content and product.
5. Engage Your Audience Throughout the Post:
According to research, only 1% of the total audience takes action to what they see on the internet. The other 99% of people skim through the content. Most of the viewers scan the web page to find what they need. Once they see something, they leave the page without taking action. Creating impactful and engaging content is still a challenge for most of the creators. To make your content more actionable, you can add some aspects such as the following:
- Relevant social media posts
- Creating podcasts
- Collect more queries
- Include more graphical information
