Guide to Creating Engaging Facebook Videos
If you want to create the best engaging Facebook videos, then you have to use tried and true ideas to improve your Facebook videos. In a world where people see thousands of messages via Facebook and other outlets, it can be challenging. Therefore, to grab their attention, it’s incredibly important to craft a solid and captivating message. The first thing when it comes to creating engaging Facebook videos is to be engaging.
In the Beginning Don’t Waste Time
When it comes to creating Facebook videos, you don’t want to create a long introduction that steadily builds up to some masterful climax. You want something that shocks and awes a visitor and your video must get to the point, fast. Moreover, you must be able to accomplish this using compelling visuals, not video coupled with sound. There are a couple of ideas to help you do this:
- Use powerful thumbnail images.
- Hint at what the video is about, add a teaser sentence.
Take Advantage of Captions
There is no definitive proof on how many users watch videos with the sound on, although Facebook now auto-plays videos on mobile with sound. The setting can be disabled, and videos can play with no sound in silent mode. Furthermore, captions can help understand your video, even if there is no audio which helps to decrease the chance of losing the user. If they can’t understand the video without sound, the best way to create engaging Facebook videos is to be descriptive.
Choose a Name Wisely
To create the best engaging Facebook videos make sure your video has a captivating title so that it can be easily searched by users. Your title tags should include an apt title with targeted keywords to increase its visibility. It is just like optimizing individual webpages.
Give Users a Taste of the Content
Use your Facebook post copy to describe the content of your video to give users a taste of it. This will help convince users to commit to watching the engaging Facebook videos. Therefore, taking the time to stop and view a video online can seem like a large time commitment for some. By providing users with a brief synopsis, you can help to increase the chances that they will want to watch it. An informative sentence and a fitting thumbnail can easily achieve this which the video and may spark interest.
Add Call-to-Action
Adding a call-to-action provides Facebook users with clear direction on what you want them to do to create the best engaging Facebook videos. Call-to-action (CTAs) can encourage higher click-through-rates (CTRs), conversions, and more.
The ideal places to put a CTA:
- Inside of post copy.
- Throughout the video itself.
- At the end of the video with a text overlay.
Shape Matters
When formatting your Facebook videos, pay close attention to whether you utilize a landscape video. Square videos receive higher amounts of views and reach particularly on mobile to create the best engaging Facebook videos. This makes sense, as the majority of users use their mobile devices and take up the majority of real estate on the mobile News Feed.
Keep it Simple
This classic point can be applied to encouraging engagement with your Facebook video to create the best engaging video. Don’t try to throw too much at users at once if you want to increase the likelihood of a video being shared. It needs to emphasize one simple point, making your content easy to understand that users will share your videos.
Tag Others
If other people or brands are mentioned in your Facebook video, then it could be a good idea to tag them. Just make sure to keep tagging relevant to the topic if you think that others would be interested in seeing it. Moreover, tagging is easy. Type the “@” symbol before the title of the page that you wish to tag.
Use Insights to their Fullest Potential
Facebook provides insights such as average watch time and total minutes watched to create the best engaging video. This can provide valuable intel into which videos users find the most engaging social video strategy.
Post Directly to Facebook
Adding videos directly helps them to rank in a more prominent position in the News Feed to create the best Facebook videos. Avoid posting the YouTube link and instead post the video again directly to Facebook when you have an engaging video that you would like to share.
