How to use Emojis to Drive More Engagement in the Market
They say that a picture is worth a thousand words, therefore, using images in marketing campaigns can communicate a lot and the types of emotions you’re trying to convey. You can deliver that same level of emotion with a single keyboard click. We are talking about emojis and we can use them to drive more engagement. Whether your audience is young and hip, emojis have a place on a variety of marketing channels.
What are Emojis?
Even though they gained mainstream popularity in the last decade, emojis were first created in the 1990s by a Japanese marketing agency. Originally, they were used as a derivation of standard typographic emoticons which were popular on the internet. Moreover, these images gave personality to the emoticons and added another level of self-expression to online communications. Today there are more than 1,620 emojis with new ones joining the lineup every year.
How Emojis Evolved?
The emoticons of the 1990s inspired the idea for emojis, but the two words still represent two different sets of characters. Furthermore, you create emoticons to create a face that adds emotion by using certain keyboard characters.
Why use Emoji to Drive more Engagement in Marketing
If you follow a lot of brands on social media, you notice that more of them are using emoji in their messaging and branding. According to a study by WordStream, using an emoji in a Tweet can increase engagement by 25% when compared to messages without emojis. They can be used to drive more engagement. Moreover, emojis can help to make your brand more relatable and appeal to the emotions of your audience on a deeper level.
Humanize your brand
When your audience trusts your brand, they are more likely to recommend you to others and become long-term supporters. Using emojis in your messaging can add an extra level of personality and drive more engagement to your brand. You can humanize your brand and relate to your audience with the emoji they use daily in chat and personal social posts. Goldman Sachs is showing off another side of their personality, sending out a tweet made up almost solely of emojis. As an investment bank, they are not known for having a youthful vibe, but that didn’t stop them.
Yes, we can use emojis to drive engagement that tells a narrative on their own. Moreover, emojis can be read by screen readers, but the use of repetitive ones can make your message harder to understand. Emojis show another side of your personality and appeal more to a younger audience. When sending out a tweet made up almost solely of emojis avoid using those that can signal a wrong message.
Send it in a format to tell a message that both you and the audience understand and relate to. If not it will mess up your brand and be detrimental to your progress for driving engagement.
