When it comes to online public relations or online PR, you might think it involves submitting press releases digitally. However, that is not the case. Online PR has come a long way as of 2020. While at its core it still shares the same values as traditional PR, its simply the method and the channels that have changed over time.
Online PR basically includes a wide range of activities that helps brands and businesses reach a quality audience digitally. Now, these particular activities that do not require a big book of traditional press contacts. However, on the flip side, it requires asking questions such as how does your brand rank in Google? Are you constantly publishing thought leadership across your website and other channels or not?
The Difference Between Traditional PR and Online PR
When anyone talks about traditional PR, they are generally referring to traditional media channels such as newspapers, TV, radio and magazines. On the flip side, while traditional media brands may still be a target when it comes to online PR, it mainly focuses on online properties.
Now, when it comes to outreach for online PR, it can be both direct and indirect. A business or brand can definitely employ social hashtags and search keywords alongside emails. Also, it is important to remember that it is storytelling, which at the end of the day, propels the growth of both traditional and online PR. This is something that is never going away or changing no matter what. The two biggest cornerstones of successful PR campaigns is story-telling and quality content. These two combined helps position stories for absorption, on both online and offline channels. Along with these two, another important element in PR is thought leadership. This is something that differentiates and validates your brand in front of consumers.
Also, you need to keep in mind that inspiration for thought leadership is something that can be derived from a whole range of places. It could come from insights that you might have gained in a sales CRM exchange between prospects or simply from analytics of a paid campaign.
These days, digital brands need not wait for outside publications to launch their stories to a new audience. They can always try to cast a wide net with display ads and videos which can be published on platforms such as YouTube and Vimeo.
Online PR Efforts
Lastly, online PR efforts can have media or influencer outlets as well. However, they can often be observed as directly by potential customers or the consumer market. Online press releases may also direct very small amounts of traffic towards your brand. Nevertheless, you must keep in mind to never confuse the online press releases with quality backlinks. When it comes to rankings, quality backlinks can give you a huge boost in search engines such as Google.
This brings us to the end of our discussion on online public relations. Now, let us know some of your own personal thoughts and insights on the same.
Brilliant
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