Nifty Marketing Techniques
Marketing techniques never stay the same. They keep changing from time to time as newer and more efficient strategies start coming into play. Thus, a lot has changed since 2019 and we are going to address them all in this article. Let’s get started by discussing all the nifty marketing techniques for 2020.
Educational Content
Content has evolved a long way from 2019. From the Content Marketing Institute’s report on 2019 trends, it has been found out that 77% of B2B or business-to-business marketers are now using their content to educate their audiences or customers. Effectively marketing educational content helps nurture leads and build audience trust very quickly. Thus, brands in 2020 must focus on this a lot more.
Personalization of Marketing
Marketers should try to personalize all marketing messages in 2020 by taking the help of analytics and understanding demographics. As of right now, only a handful of brands are using a personalized messaging strategy. One should be able to leverage automation to create advertisements that dynamically change based on whomsoever is searching. Effective personalization is always the result of being able to segment your audience based on their behaviors, precisely.
Data Driven Creative Process
As of right now, Google and Facebook are taking control of audience targeting day by day. They are doing this by simultaneously removing all of the manual bidding capabilities that were previously accessible to the users. Along with this, their algorithms have also become very much adept at understanding which ad images and a copy will be driving the best click-through and conversion rates. Thus, your creative process must account for these data drives measures that both Google and Facebook are employing.
Consider Investing in Original Research
When you use your original research to target your audience, you always end up with better results. Therefore always try to invest in researching your own. This is one of the best marketing strategies ever.
Keep Updating Your Published Content
You must never forget about the content you have already published. Cyrus Yung, who is the co-founder of an SEO company known as Ascelade says that updating old content is a very effective strategy when it comes to leveraging the freshness ranking factor of Google. By meticulously going through each article and then updating them, you will find that your organic rankings have increased. This will then further lead to you gaining more website traffic and new customers.
Consider Using HARO
A very popular and emerging strategy that is now being observed by many is responding to queries from journalists on services like Help A Reporter Out (HARO). Journalists often tend to keep looking for experts in a range of fields constantly. By doing this you will gain tons of backlinks to your articles which will help you to increase your traffic. Thus, you must not ignore this nifty little marketing technique.
This brings us to the end of our discussion on nifty marketing techniques. Now, do let us know some of your personal thoughts on the same.
