Email marketing happens to be the practice of using email to promote your brand or business. It is used for various things, starting from developing a relationship with potential customers to keeping current customers updated on your brand and offering discounts. The use cases of marketing are limitless. This is why, in this article, we are going to discuss everything about email marketing. Let’s get started!
It is a direct form of marketing which is quite similar to marketing through snail mail. However, that being said, it is much more efficient for your wallet. Now, in 2020, some marketers feel that email marketing is outdated. But, they are absolutely wrong. It has kept evolving considerably since it first started. Therefore, it still happens to be an incredibly useful marketing tool. There is definitely a very good reason why 85% of U.S. retailers still consider this to be one of the most effective customer acquisition tactics.
What Exactly Email Marketing Is Used For?
Like we mentioned above, email marketing has various use cases. It can be used for many things such as building trust with customers, promote your brand, offering customers exclusive discounts, and so on. You as a marketer will surely want your potential customer to stay informed about your brand. This is where email marketing comes in to rescue you. According to a recent study, close to 28% of US online shoppers reported that they subscribe to store or product emails. They do this in order to stay informed on all the brands they care about.
Benefits
As of right now in 2020, close to 94% of Internet users always use email no matter what. Thus, marketing through email enables you to reach a wide range of Internet users. This is something you can do even if they are not on social media. Along with this, another benefit of marketing is that it makes it incredibly easy for you to track ROI. Basically, every single thing in an email marketing campaign is trackable.
You must also remember that the ROI is usually very high. This is because you are not required put any ad money behind emails. They happen to be already targeted towards the ideal consumer because they opted for it in the first place. You are only sending emails to individuals who chose to give you permission to do so. This is why email marketing still remains one of the cheapest possible marketing tactics.
Also, take note that in the United States, 66% of all emails are open on mobile devices such as smartphones or tablets. So if you have been considering using an SMS campaign, then you must know that will serve the same purpose at a cheaper price. Email marketing and SMS marketing happen to pretty much work in the same way. However, you will be able to reach both desktop users and smartphone users.
This brings us to the end of our discussion on email marketing. Now, let us know some of your own personal thoughts and opinions on the same.
