How to Use Quora in Social Media Strategies:
Quora is a website that is based on serving information in the form of answers to questions posted by users. These questions and answers are shared with more than 300 million monthly visitors on the platform. With more than 400,000 topics and discussion threads, Quora is a platform that can help a brand reach out to a specific target group. Quora functions on an up-voting system that is credit-based. The exposure of an answer increases with the increasing number of answers it accumulates. Quora also allows you to invest money to increase the exposure of your questions. In this article, we are going to discuss how to use Quora in social media strategies.
Paid Advertisements on Quora
Like many other major social media platforms, Quora provides paid advertising. While creating a Quora account, you can opt to create advertisements by selecting Create Adoption. After creating an ad account in Quora, you can view the summary of the spending on Quora advertisements. The summary is divided into four different sections in the Manage Ads page of your advertising account. These are:
- Clicks
- Impressions
- Spending
- Conversions
Different social media strategies can be adopted in Quora for marketing your brand. One of the most reliable options for paid ads in Quora is conversion targeting. A specific conversion pixel is used for enabling the companies to track the impact of Quora ads. This conversion pixel is facilitated by Quora’s conversion optimization campaigns.
Engage with Users on Quora
Beyond a question and answer website, Quora also works as a social networking platform. Enhancing the relationships with customers is important for a brand to grow its reach over social media. Always be passionate and descriptive about the solutions you provide on Quora. Following relevant topics can help you keep up with the trends in the market.
Targeting Your Ads in Quora Using keywords
Like other social media platforms, Quora also allows you to place your advertisements along with the corresponding keywords results. The advertiser is allowed to choose the right keywords. An additional option in Quora advertising, is that it allows the advertiser to link the interests and topics that the ad is related to. This allows the advertiser to further narrow down the audience based on their interests.
Make Use of Analytics Tools
Like any other social media platform, analytics tools are inevitable for marketing campaigns in Quora. The outcomes of your marketing campaigns can be tracked using analytics tools. Quora provides an analytic tool by default. Other social media management tools like Sprout Social can also be used to track your results.
Follow Relevant Topics and People
Researching Quora is one of the tactics for marketing in Quora. Quora allows you to follow different topics on the platform. It also offers the users an auto-completed suggestion of topics for the users to explore. Tap on the follow button to follow a topic. You can also explore Quora by tracking the followers of relevant topics and tracking the top answers on Quora.
