How to Increase User Signups
How to drive more paid signups:
Web marketing is a constant struggle to get your advertisement in front of people who are willing to convert. If you’re selling a product, running advertisements and no one clicks, you’re not making money. If you’re promoting how to drive more paid signups with affiliate marketing you need to get people to sign up in volume. For a service – or even just a mailing list – to get paid, you need those user signups to make money.
What are guaranteed sign ups?
The idea of a guaranteed sign-up is: you pay me $1 and I get 100 people to click your affiliate link. You get paid $100; that’s $50 for the service; it’s basically free money for you. You give me a bit of money, and you get money from the guaranteed sign-ups. This kind of guaranteed sign-up service is available in sites like Fiverr and its spinoffs. It’s an old service that is making a comeback trying to make their way in a new world.
Make Your Call to Action Obvious
The call to action is the single most important element to drive up more paid sign-ups of any signup page. Without it, the page has so many sites that make the call to action nearly invisible. It blends into other buttons on the page, or it otherwise just doesn’t stand out. Make sure that the rest of your page uses contrasting colors, and prominent positioning for the best results. Test your call to action, some phrasing works better and one button color might work better than another.
Simplify Your Sign Form
The best user signup form includes no financial transaction involved, and it should be limited to email and name. If money is included, then make sure you only ask for a minimal amount of information. If you need a shipping address, they can auto-fill that information from their billing address. The key here is to lower the barrier to think about it, once users have decided to sign-up. Every additional field is an opportunity to drive up more paid sign-ups to change their mind.
Offer a Guarantee
Guarantees are going to vary based on what your visitors are signing up for or site updates. They guarantee you won’t share their email address with other companies. However, if money is involved, to drive more paid user signups, make sure you offer some kind of satisfaction guarantee. Many companies offer a short-term money-back guarantee on something they don’t like about a product. But the problem there is that people are more likely to cancel your product after 7 or 14 days.
Use Popup Forms for Signup
Psychologically, going to a separate signup page is just one more signal that this is some kind of commitment. By using a modal window to drive more user signups, you’re removing one more barrier. It’s the equivalent of saying, signing up isn’t a big deal; you don’t have to leave the homepage to do it. When combined with using a modal window, this can increase user signups by 50% as it shades out all content.
