Viewers Accept YouTube Advertising More
Not too long ago, YouTube was the undisputed king of online video, thereby allowing it to rise and stay at the top. Now, a decade later, advertisers can choose from among six different ad formats, and watching videos on YouTube you can expect some kind of advertising. It has become the norm as 55% of consumers watch branded video content daily on YouTube. That’s the reason why social media marketers for YouTube advertising are on the rise.
Ads for Products With High Views and Low Cost Per View
Social media marketing for YouTube advertising tells you to figure out your target audience and aim your marketing efforts at them. But what if not targeting your target audience worked as well and is more cost-effective? There’s a group of YouTube content consumers, unknowns, so-named because information about people in this group is not known. On the surface, data shows that individuals whose ages are unknown have a view rate of 29.5%.
This approach is perfect for services that have universal appeal; other advertisers battle it out for ad space. Consider targeting the unknowns to see how much bang for your buck you get. If your VR is considerably lower than 28%, it’s probably worth a try to eliminate age from your audience targeting.
Audience Interests and User Device Influence Ad Views
Data collected by social media marketers for advertising shows some insight into their receptiveness to ads on YouTube. Strike Social found that thrill-seekers have high view rates in several states; individuals in Nevada had an average VR of 32.3%. Another interesting category, if you’re a cooking enthusiast living in Washington, you have a whopping average VR of 70.8%. But how these interests with high VR percentages might overlap, for instance, into health and fitness is also a foodie.
Don’t be afraid to target audiences with your buyer persona and think outside the box. Although you should do some A/B testing about how this new group responds to your ads. You never know; they’re seeing an ad that is so different from others to get VR percentages up.
Marketers Remain Interested in YouTube Advertising
Remember the number of time viewers spent watching videos was getting more views, resulting in increased ad spend. There’s no record of YouTube being accused to increase advertisers’ confidence in the numbers provided. It was probably one of the reasons why experienced social media marketers spend more time utilizing YouTube. However, experienced social media marketers still consider YouTube a viable advertising option on video offerings.
The social media marketing landscape has been in the trenches for a few years. They are tuned into the importance of being able to accurately report the ROI of their activities. The reporting errors could reflect video advertising growing pains. Although YouTube offers a mid-roll advertising option, it was the same thing that left consumers up in arms. A business has a responsibility to its shareholders; it’s a delicate balance when such decisions affect the rest of the stakeholders. The fact is, consumers generally aren’t fans of change and it becomes an even bigger issue.
