It is important to know digital marketing well. In the modern world, digital marketing is where the audience is. Hence marketing on digital forums is more beneficial, as it is more likely to catch the audience’s attention. It is also more likely to be received by a lot of people. Additionally, it is also very cost-effective. Here are some of the best digital marketing examples.
The Best Digital Marketing Examples
American Express
This was perhaps one of the best digital marketing campaigns. American Express decided to open a new web forum for information. They did so by asking users to send in their articles. The aim of this website was to give information about all sectors of life to people. This included articles on fashion, news, travel, lifestyle, trends, etc. This forum was kept open and free for all, initially. Soon enough, people started sending in their articles about various topics. These articles were then uploaded on the site, and the relevancy of the site increased. It was now easier for people to get information from all sectors on one online forum. Even today, several entrepreneurs visit the site and it is one of the most loved sites.
Lyft
Competing with its already established competitors was difficult, so Lyft decided to use a simple trick. They offered free rides to their customers if they recommended their app to other people. This was a huge success since more and more people now knew about Lyft. Though the company gave free rides, it earned several new customers. People knowing their brand increased their success rate tremendously. This move caused Lyft to become a household name within a matter of weeks. This was an extremely successful campaign.
Dominos
Dominos is already a very popular brand, hence the goal here was different. Due to people already knowing them, the goal wasn’t brand awareness. They introduced a new forum where different devices could order pizzas. This means Al software like Alexa could also place an order. This made several things convenient for people, and it was less time consuming and easier to do. This also resulted in a huge rise in orders placed. Several orders were placed after this campaign was launched. It also worked well because the company kept up with the current trends. Introducing an Al friendly method of ordering increased their sales tremendously. It is one of the very successful digital marketing campaigns.
Along with those examples, Sephora is also a good example. Sephora and Airbnb have been constant forces in the digital marketing front. Sephora uses Instagram and its visuals as a digital marketing strategy. It also maintains good relations with customers on their website. They use customers’ reviews and their comments to promote themselves. It is because of good customer feedback that the company is doing well. Airbnb uses similar techniques and user reviews to market themselves. They are seen as a trustworthy brand due to user reviews. These are some of the best examples of good digital marketing campaigns.
