Grow your business with Instagram
With a whopping 1 billion users on the platform, Instagram has become one of the most popular destinations for internet users. The United States ranks first in the number of Instagram users among all countries. There are around 120 million Instagram users in the United States alone. These numbers alone are convincing enough to use Instagram as a platform to grow your business.
Be it a small scale venture, or a multi-billion corporate. We can use Instagram to grow your business market effectively. Instagram also frequently launches updates with features that are specific for business and marketing.
Business Profiles for Instagram
The business profiles can be of great use, for brands when increasing its followers and stimulating brand awareness. Business profiles on Instagram facilitate some additional features that personal Instagram profiles do not provide. Instagram business accounts provide the feature to share contact information right on the profile. In the Instagram bio of business profiles, address and contact links could be added easily. The bio also enables sharing the industry that your brand/business falls into and can use Instagram to grow your business market effectively
With these contrasting features, the users could easily recognize the accounts that belong to a brand. Instagram business profiles thus create a professional appearance. It can be used for building a loyal brand following over time.
Business profiles are analytics on your Instagram account
Another perk that comes with Instagram business profiles is analytics on your Instagram account. Insight options allows the owner of the account to access statistics on the performance and reachability of the account. However, the insights do not provide an in-depth analysis of your Instagram business profile.
Instagram does not support the insertion of direct links to websites and blogs. Thus, as an alternative link in the bio option has grown extremely popular among Instagram users. Instagram story links are great for informing the followers about the latest news and events, discounts and offers provide by the brands, etc. Moreover, it allows the followers of the brand to be aware of the latest trends in the market as well. Swipe up to follow links in stories is an exclusive feature provided for Instagram business profiles. The audience could swipe up directly from an Instagram story to follow a link.
Invest money for reaching a wider audience
If you are willing to invest money in reaching a wider audience, Instagram paid advertisements are beneficial. The Instagram account has to be linked to your Facebook page. One is also able to generate ad campaigns on Instagram. Paid advertisement campaigns can be used to reach the 10,000 followers threshold, so that swipe up links are accessible. Paid advertisements could also help target audiences with specific attributes such as location, interests, etc.
A normal Instagram account can be transformed into a business account. This is done by going to your account settings and selecting to switch to professional account options. Between the creator or business account option, select a business account to access the features that help your business grow.
