Powerful Blog CTAs
CTA stands for the “call to action” in which you want your audience to take. CTAs are an important component of the lead generation process of your website. Without the CTAs, the people who are visiting your blog will have a hard time converting on your landing pages. CTAs are important if you’re trying to get more conversions from your blog. However, it is not always beneficial to include a lot of CTAs. You can always increase conversions by including more CTAs on your blog if there are several different types of CTAs. Meaning, the CTAs should be in different formats, and addressing different parts of your marketing funnel. You need to think about how your readers can take the next step to learn more about your company. You need to decide which CTAs can help get them to take the next step in their buying journey.
Some ideas that might help you get started have been mentioned in this article. That does not imply you have to use all of the types of CTAs in every post you publish.
CTAs In Your Blog
You can include your CTA at the end of your blog post. It is of great importance to have a CTA prompting your readers to take an action after they finish reading your blog post. However, depending on the audience, you do not want to have the same CTA for each person.
You can use “smart CTAs” that used to give the right content to your visitors, leads, and customers. It is based on where the customers are in your database. It works depending on whether a person is in the buying process or whichever list they belong to. This way, every person will be able to view different calls to action. Thus, the visitors are only seeing the content that will convert them to leads. The customers, in turn, are seeing content that will convert them into promoters.
Advantages of Using CTAs
There is another advantage of using CTAs. It provides links to connect your company with your social media. If a customer is interested in your content, it is highly likely that they would want to see the content that you post in the future as well. You can create a CTA for each of your social media channels, as this will help your potential customers to easily access it.
CTAs also provides you with the option of subscribing to your blog posts. That can help the interested customers get notified when you post new content. You can also encourage your readers to comment and share their thoughts on your article, and this is a great way to end your blog as well. Creating a CTA that slides in the bottom right corner when you are almost at the bottom of the page is another advantage, as this will help in converting your blog post readers.
