How to Create Video Content
Video has long been a part of our lives since the middle of the 20th century. But now, “video” has gone digital. Today, videos on the web have the same dramatic impact on every social media campaign. According to Cisco, 82% of online content will be video by 2020, for driving engagement. Investing in video content creation doesn’t require spending big bucks on quality video.
Aim for Original Videos
Originality is always in demand to set a reasonable goal and create something unique within your niche. Also, figure out what the competition is doing and play around with tone, style, and angles. You could easily turn your blog post into videos. The length of your video is a crucial factor; stick to a maximum of two to three minutes. This will boost your conversions and two minutes is usually the right amount.
Give Importance to Audio Quality
It is essential that your audience hears the video so invest in a good recording system, and edit out any sound that would distract your viewers. There are several free apps and tools but be sure to give importance to audio quality. Additionally, Facebook’s autoplay option does not work well if audiences need to hear the audio. This is where engaging visuals come in your video, so have spectacular visuals to hook the viewer.
Focus on Facebook for Higher Engagement
Facebook’s algorithm update is a big push forward for videos that are featured more prominently when compared to text and images. As per the update of Facebook, targeting user-generated posts are given more priority than branded content. This has further pushed brands to create video content for higher engagement. The other reason why Facebook is critical is you can target your desired audience, which will possibly lead to conversions. Another study suggested that people spend 3x more time watching Facebook Live videos.
Optimize for Search
According to a recent study, 74% of millennials on YouTube highlights the importance of digital videos for businesses. When creating your video content, make sure you optimize your videos for better ranking. Create video content that converts comprehensive SEO strategy, uses the right meta descriptions, and alt texts. Make sure you include a social share button, and this can be done by suggesting that the users comment on your video.
Use Videos on Your Landing Page
The easiest way is to have an attention-grabbing landing page where viewers can experience your brand’s message with little effort, is by using a video. A video is proven to increase the amount of time people spend on your page. This provides your brand with the opportunity to reach a video on your landing page. The video will help viewers understand the layout of the project due to better clarity on the development.
Partner with Influencers
Create video content that converts by partnering influencers, which is the best way to make your brand stand out. A good way to amplify your content creation is by building a base of influencers that share your content. Don’t limit yourself to just celebrities, as you can use industry leaders or your customers.
