Explanation and Advantages of SERP Clicks
Digital Marketers always try very hard to rank their websites on top. They use several strategies to rank their websites in the number 1 position. But Google’s SERP algorithms won’t let them do it. Google has a simple formula for ranking; the more the clicks, the better the rank. Getting SERP clicks is not easy every time, sometimes it takes too much effort, and sometimes your strategies will work very well. Our aim is to get more quality traffic on the page. The more quality traffic on the page, the better the rank of the website. Below we will talk about certain strategies in how to get SERP clicks with a better approach.
1. Use long-tail keywords
Long-tail keywords are an essential part of SEO and SERP strategy. For blogging or writing content, long-tail keywords always help for a better reach. By researching and using long-tail keywords, you can easily generate passive organic traffic, and can also better your website ranking. Long-tail keywords not only help in writing better content but also help in building a high-quality sales funnel for your SERP campaign. You just need to search for bigger volume keywords with a little higher than average CPCs. High CPC keywords typically convert better and high volume decreases your time to analyze and optimize the keyword
2. Have better and effective meta descriptions
An efficacious meta tag that describes your blog or topic makes up the majority of your SERP ranking. Your visitors mostly click the link for what they expect in the title. That is, your title explains most of the content to your visitors. You can easily increase your SERP click-through rates by writing effective description meta tags. The line “you can’t judge a book by its cover” does not work in getting SERP clicks. The meta tags and a short paragraph is your elevator pitch to get potential customers.
3. Implement structured data
Structured data, also known as schema markup, is the primary component to most of the rich and interactive content found on Google’s SERPs. It is a new method to bring a short overview of your website in Google SERPs or Google search page. Most of the people click on those click boxes presented on Google SERP or Google search page. This can also bring a more effective organic reach and growth for your website. The schema markup technique is used by Wikipedia, IMDB, and Twitter. Without structured data, your data is purely invisible to the internet.
4. Create posts with images
Pictures are always a good weapon to use for SERP rankings. Pictures increase the CTR rate by up to 42% while used in emails. Also, they can be worth it to increase engagement and organic reach. Pictures also increase the trust factor of visitors. The choice is up to you if you want to use 1,000 words or a good picture that describes all your data. In fact, 90% of marketers used picture formats for marketing in 2015 and 2016 which helped them to gain a very organic reach.
Getting clicks in SERP is not easy, but with these tips, you can master Google SERP and make your website reach the top. Although, no one visits the second page of Google, so analyze your website with brains.
