A great landing page is a pivotal factor in increasing the conversion rate of your website. A landing page should cater information in an easy to follow and visually stunning, decluttered format. A good landing page offers other benefits, beyond just increasing your conversions. The landing page also focuses on promotion and increases the turnouts of the product or service offered by the brand. An effective landing page can also increase the potential number of users who sign up and subscribe directly from the landing page. Some essential elements that make up the formula for a high converting landing page are listed below.
Essential Elements for a High Converting Landing Page
An attention grabbing headline
A headline is the first thing that the audience notices when they visit the landing page of the website. A headline should always be brief. The preferable word limit of a headline is 10 words; do not construct a headline that is longer than 20 words. It is recommended that a headline be a brief summary of what the product or service offers. A headline is most commonly accompanied by an image that complements the headline.
Sub headlines add further information about the product or service. A sub-headline that is persuasive is generally placed directly below the headline on the landing page. The sub-headline goes further into depth about the product or service. Sub headlines are usually descriptive and persuasive in nature.
Images
Visual elements play a crucial role in the formula for constructing a high converting landing page. The visual elements, especially images in your landing pages are instantly noticed by the audience.
The images, should not be distorted, pixelated, or blurred. Make sure that all the images that appear on your landing page are high resolution. The image should be relevant and should be in harmony with other design elements on the websites.
Websites like Shutter Stock and Freepik provides free stock images that can be used in landing pages. However, if the brand wants to feature a product on its landing page, it can do a product photoshoot and add relevant images on the landing page.
Description
The description or explanation is a verbal demonstration of what your brand offers. The description section can either be integrated with the headline or could appear as a separate section on the landing page of your brand.
Contact information
Contact information is an inevitable element on your landing page. Also, contact information proves the legitimacy of your band. Great landing pages always include multiple ways of contacting them such as an e-mail, address, and phone number. Many of the pages also integrate their social media handles in their landing pages.
Call to action
Another crucial element to creating a high converting landing page is incorporating a call to action on the page. All other elements on the landing page should be designed in a way to ultimately lead the audience to the call to action. The call to action button should be clearly visible for the users on the landing page.
