Content Marketing Statistics that Matter in 2020
Content marketing is ruling digital media. It never fails to generate a buzz, and it can be an effective way to attract your targeted audience. The stats of content marketing have changed in the last couple of years. Content marketing statistics help you to understand the connections, engagements, competitions, conversions, etc. That is the reason you should always keep an eye on the updated content marketing statistics. Here in this article, we will be presenting the content marketing statistics that matter in 2020.
Long articles generate 3X traffic
In the last couple of years, articles went to being lengthy from short posts. The detailed articles have some considerable advantages. It is found in research that the items which contain more than 3000-word count have possibilities to generate 3x or 4x traffic. Longer articles keep the audience engaged, and generate high traffic.
Approximately 37% of Americans use mobile devices to go online
The number of mobile phone users has increased tremendously in the last few years. It directly means that the number of people who surf via mobile has increased. However, that gives a perspective to developers to make a website mobile-friendly. The research shows that 37% of Americans use mobile devices to go online. Therefore, you need to make sure that your website adapts needful screen size resolutions for any users.
Successful blogs use a fantastic mixture of 13.8% lists, 10.8% Q&A’s
The report has reviewed various blogs. From that, it is found that most of the successful blog sites use a combination of words and elements. The report puts a light on the following combination:
- 13.8% Lists
- 10.8% Q&A’s
- 5.10% How-to paragraphs
- 3.6% guides
You can consider these elements to rank your website and generate more traffic to your site.
2.96 billion social media audience
Most of the content creators forget to optimize social media. They ignore the power of social media. There are more than 2.96 billion people online on social media. If your niche falls under the following categories, you can post on social media very frequently.
- Health and fitness
- Home and garden
- Pharmaceuticals
Every business is unique, so if you focus on social media marketing, then your website can do better.
Get 36% boost using H2 and H3 headings
The study has also put some lights on choosing headings. However, it has been uncovered that successful blogs have used H2 and H3 headings together. 36% of articles with both the headings get more traffic and shares. This heading element makes the article beautiful and creates more engagement. Moreover, the descriptive heading helps to understand a better perspective of the entire blog.
Rank your website at position #1
To rank your website, it is recommended to use the above statistics. Also, add more bullet points to your content. It makes the content readable.
Conclusion
The above shared are some Content Marketing Statistics that matter in 2020 in order to improve the presence of your content.
