Creative graphic design tips for a social media business
Graphics are now playing an essential role in the world of content marketing. The visual presentation is highly essential to sell any product. We cannot ignore the fact that to grow your business, social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc. are highly beneficial. If your business is not visually available on these platforms, then you are missing some valuable opportunities without any doubt. In this article, we will discuss some impactful creative graphic design tips for the social media business.
Variety in pictures for different social media platforms
Every social media platform has different types of image resolutions. Some sizes work well on Facebook but not on Instagram. You need to keep yourself updated about various pictures for different social media platforms.
Adding a logo
By including a logo, you will get recognized by your audience. It helps people to relate and enjoy the content. It is also a symbol of brand value. Suppose there is an Instagram picture about a burger, and big M is in the background. You can recognize that this content is by McDonald’s. This is how placing a logo into your content can help you to increase your brand engagement.
Goal setting
Goal setting is an integral part of creative graphic design for social media. However, you should always be clear about what you need. It could be anything like to drive traffic, increasing engagement, or to get more fan following. Moreover, create your graphics according to your goal. If you want to generate traffic, you can add lines such as “Click on the link in bio.” If you want to increase fan following, you can urge them to support your social media handles for more upcoming exciting posts.
Avoid too much texting
In designing graphics or posts, the posts that have less text and more value are preferable. However, always try to keep it engaging by adding one or two lines. Do not stretch it. A combination of text, image, and information can make it interesting for your audience.
Add graphics according to the tweet
If you are posting a tweet and adding graphics to support that tweet, the picture should be relevant to your text. Sometimes these mistakes create confusion with the audience, so keep this in mind.
Creativity
Being creative is very important for social media engagement. You can add many things to make your graphic content more creative. Humor is one of the examples (add light humor). You are free to use the following points to make your graphic post look creative on social media.
- Listing: Make a list of top 10
- Quotations: Add quotes relevant to your graphic content
- Infographics: Add information + graphics
- Charts: Add graphical charts into content
Typography
Selecting suitable fonts for your graphic content can be a tough job, but can be boosted once you have done it correctly. Typography is an art and your skill level matters here. However, the rate of brand engagement depends on your skills. Usually, serif fonts are best for print purposes and sans serif for the web. Whatever you decide, be sure about the message that it conveys.
Conclusion
These are some creative graphic designing tips for your social media business. However, you can efficiently utilize these tips and increase your brand value.
