When the most innovative company has AI as their superpower, the world is already in the race of being innovative. When the name of the new invention arrives, AI and ML are never left behind. Let us see what AI is and what the impact of AI is on future digital marketing.
What is AI?
AI stands for Artificial Intelligence, which means giving the intelligence power to the machine. It is an area of science where a machine learns and evolves as human intelligence. The machine can think, analyze, and respond to the action as rational as human. The importance of AI is in various sectors such as Transport, Robotics, Machine Learning, Natural Language Processing, etc.
The co-relation between AI and Digital marketing
While using any digital platform, the AI installed in it learns the choices and understand the likes of the user. For example, Amazon uses AI to show shoppers what they need based on previous searches or orders. Various companies have been using AI like Amazon, Spotify, Google shopping, Google advertisements, etc.
How AI is transforming digital marketing?
Here is how AI works; it collects the data, then recognizes and analyzes it, and responds to the user. Below are some ways that show how AI is transforming digital marketing:
1. Recognize and analyze
The greatest use of AI is to recognize the data and analyze it. In digital marketing, the organization uses CRM systems. CRM combines with AI and data analytics to get the insights of the site. The data is analyzed on the bases of the target audience, and so the sales team can focus on that group of people. The analysis includes many factors such as which product does the customer buy more often, which sites they visit, and what type of product they often look, etc.
2. AI with AR/VR
When AI is combined with AR (Augmented Reality)/VR (Virtual Reality), it creates such an amazing and interesting output. For example, LensKart introduced AI with VR, which enables the customer to try the spectacles and glasses on their faces. This gave the user real-life experience of trying it virtually.
AI and Digital Marketing
AI Chatbots
Old fashioned manual customer service is almost being replaced with the AI chatbots. With it’s learning and adapting techniques, chatbots are growing immensely. From one-to-one, the AI technology has evolved the service to one-to-many. Chatbots are available 24×7, with no hustle of manual efforts. It proves the customer priority and the solution to the problem of delay.
Email marketing
Email marketers have AI. It helped them to get the right audience and create accurate mail, subject, and engaging content. It is again based on the data-based algorithm, which gives them the right set of people to target.
AI digital advertising
Digital advertising is all over the content one user looks for, as Google connects all of them. Facebook, Instagram, and Google all show the advertisement based on the user’s recent search or from the post they like, etc. This is because AI has the data, and it analyzes it and responds with the advertisement a user might find interest in.
Marketing Content
Using AI, one can find the most effective content, which increases the hit rate. There is no rushing for finding the best content as AI helps it more efficiently.
Conclusion
The organization is adopting AI at a high rate. This technology not only helps to gain customers but also assists in establishing the brand and elevating it digitally.
