Voice search usage is rapidly growing day by day. Research studies have predicted that nearly 30-50% of all searches will be conducted through a voice assistant by 2022. So, now it is time for you to optimize your website content for voice search. Read below to learn about voice search SEO and some tactics to optimize it for your website.
What is Voice Search SEO?
Voice search SEO is the search optimization of organic keyword or long-tail keyword phrases for voice searches. The importance of voice SEO is rising due to the increased use of voice assistants or voice searches. It also allows you to optimize your web pages to appear at the top of the search results for searches conducted through the voice assistants. The main goal of voice search SEO is to optimize the web content to become friendly to Google, and to stand out uniquely. Voice assistants can present your content as a superior result for a particular voice query.
How to Optimize Website Content for Voice Search
Here are the top 5 ways to optimize your website content for voice search:
1. Speed Up Your Website
How is website speed relevant to voice search? The answer to that is the users who do voice searches using mobile phones look for immediate results. Furthermore, Google has also announced that its page speed update in mobile search ranking is now available worldwide. So, if you do not show up in the Google search results due to the low speed of your website, then you might lose voice search opportunities.
2. Do Basic SEO Correctly
Firstly, optimize your web content, as poorly optimized content can affect your voice search result. Moreover, according to Backlinko Study, the common SEO factors which affect voice results include:
- Domain authority
- Mobile optimization
- Enabled HTTPS
- High social management
Voice search drive results from the web and shows that to the user. That’s why your web content needs to be optimized.
3. Voice Queries are Conversational
As it is a voice search, some user searches are linked to a keyword in the conversational tone. For example, if a user searches about Bill Gates, they will not say “Bill Gates” but ” who is Bill Gates?” Think about the queries that could be in a conversational tone and optimize them.
4. Think Long-Tail
Long-tail keywords are an essential aspect of the whole web SEO. Moreover, according to many research studies, 70% of the search results include long-tail phrases. It helps to drive traffic because in the conversational tone, people tend to use long phrases for voice searches. If you have higher traffic on your website, then you can easily rank higher in search results.
5. Test it First
Voice search is still new, so before making it available to users for your web content, you should test whether it is working for you.
How can you test it?
- Use different devices like a smart speaker, Alexa, Google Assistant, Siri, etc. to test voice search.
- Do a voice search and see where you are ranking for your most common questions compared to your competitors.
- Check from where Google pulls answers after the Voice Search.
