How to Use Facebook Ads to Market Content:
If you want to learn how to use Facebook ads to market content, then you have come across the perfect article! Mentioned below are some of the most important tips to help you market your content with ease using Facebook ads.
Consider Promoting Content to Your Followers on Facebook Page
Unless you have made the mistake of buying irrelevant fans, your Facebook page should have people who are genuinely interested in what you have to say. Facebook page fans are probably your biggest brand advocates. Thus, you need to make sure that they are being served with your best content. Also, by this point, you must have realized that organic reach is consistently decreasing. Thus, you don’t need to be afraid to spend a few bucks for promoting the content using ads.
Promote Your Content to People Who Visited Your Blog Previously
Chances are, that people who recently visited your site to read your articles will be interested in visiting again to read more of your articles. This is why you must try using Facebook retargeting to show them new posts. Facebook retargeting happens to be one of the few cost-effective, ‘set it and forget it’ campaigns that can be left on and does not require much ongoing campaign management. You can use it even if you do not have a big budget.
Promote Content to Your Current Customers Who Are on a Trial
You can create updated Custom Audiences by using email addresses from your customers, trial users, and current leads. If these people have liked you enough to consider using your product, then they will probably love your blog content.
Start Promoting to Lookalike Audiences
One of Facebook’s most unique features is the fact that they allow you to create Lookalike audiences based on your existing audiences. Thus, you must always try to promote your best new content to lookalike audiences built based on your audience segmentation of your choosing.
Always Try to Promote Different Types of Content for More Exposure
When you are thinking about promoting your content on Facebook. Do not try to limit it to only giving your regular blog posts a boost. Sending people to a landing page for an ebook, white paper or webinar, can be even more effective than sending them to a simple blog post. This is because lead magnets are usually perceived as more valuable content and can capture a visitor’s email as well.
You should expect conversion rates for an email submission on an ebook or webinar to be pretty strong from somebody who already has some familiarity with your brand. Thus, for that reason, it will probably work best with Facebook fans and customer lists.
This brings us to the end of our discussion on how to use Facebook ads to market content. Now, do let us know some of your thoughts and opinions on the topic.