Introduction
One of the busiest shopping days is around the corner. Last year merchants made a revenue of approximately 1.5 billion US dollars throughout the weekend on the Shopify platform. This year it is expected to get busier. Lots of shoppers are choosing online platforms over offline shops. This means the inclination of customers is toward online shopping. Since there are many online Black-Friday stores, the competition is about to get fierce. This article explains the effective strategies for your online store.
Black Friday Marketing Strategies :
1. Timing Experiment
It is okay to be consistent, however, there are some problems that arise with that. It is effortless for customers to predict future marketing emails, and you can change the timing. Your emails should not get lost in the spam folder, and customers can notice the mail accurately if you implement two strategies. The first is being early by sending a pre-black-Friday email, and the second is being late by sending a post email.
2. Creating a Memorable Sale
The competition is always getting tougher every year. You can create a memorable sale, and flat discounts have become common. Here, you can add something unique. By giving your customers a complete list of the recommended items, it will make the process easy for them. They will save time, and you will generate your revenue. Additionally, by creating comparisons of similar items, the customer is will be able to grab the deals before they sell out.
3. Surprise Element
Online stores are using that old-school technique for attracting customers which is creating the element of surprise. First, you can give them free shipping benefits. This will attract customers to open your email. Another surprise element that you can provide is a surprise coupon code. Moreover, customers will come to your site again to redeem that code. This is a perfect black Friday strategy that most of the successful eCommerce sites are using.
4. Offering More Benefits
More benefits generate more customers. As we have discussed above, providing only discounts are no longer attractive. You have to give compiling benefits. Compiling benefits also include special Black-Friday discounts, bonuses, free shipping, return policy, exchange policy, etc. This will generate the trust factor among the customers.
5. Seek Attention
Black Friday is no longer a battle of discounts, it is a battle for attention. You must have an email list. Sending regular emails is very important. Your subject line should be catchy, so it will force your audience to open your email. Sometimes, adding humorous lines can also be a way of grabbing the attention of your audience.
6. Extend your Campaign
You can extend the campaign until cyber Monday, Christmas, or a local holiday. You will keep your customers engaged by doing this.
Conclusion
These were some black Friday marketing strategies. Implement these strategies and make a difference this year.
