Pinterest is one of the most popular social media platforms in the United States. It is also considered to be an effective and powerful social media platform for marketing purposes. It is estimated that approximately 28% of US adults use Pinterest. However, some use it to get creative ideas, while others use it for marketing purposes. If you are a marketer, you can easily showcase your brand and business through Pinterest marketing. Before doing that, it is essential to learn the Pinterest marketing strategies and tips to make use of the platform fruitfully. The following are some strategies to use Pinterest effectively:
Top 5 Strategies for Pinterest Marketing :
1. Use Correct Hashtags
The use of the hashtag is one of the most prevalent marketing strategies in almost all social media platforms. Similarly, in Pinterest, Pinners find trending topics through the use of hashtags. However, remember not to create funny hashtags or tongue in cheek kind of hashtags. Instead, create the hashtags which are direct, descriptive, and specific. You can use a maximum of 20 hashtags in your description. If you get stuck anywhere while creating a hashtag, try using Pinterest’s Autocomplete. For that, go to the Pinterest search bar and start typing, and you will get the right hashtag for your content with a high-volume SEO optimized keyword.
2. Stay Updated With the Latest Pin Trend Report
The latest pin-trend report will give you an idea regarding what is trending on Pinterest right now. Every month, you can check the report on the Pinterest website. The report shares search percent on a keyword over a year. After that, Pinterest groups these trending keywords into different categories about fashion, food, home, and lifestyle. Pinterest shares specific insights according to the regions such as Australia, France, the UK, Canada, etc.
3. Powerful Content Strategy
If you are looking for Pinterest marketing strategies, it’s apparent that you are finding an opportunity for your brand to get discovered. Strong content with SEO optimization is also a way towards a powerful marketing strategy. It is vital to create the interest of a Pinner about your brand, and once that becomes successful, you can easily take the Pinner further through the marketing funnel.
4. Target the Right Pinners with Pinterest Ads
Right Pinners refer to like-minded people, which will serve as helpful hubs for businesses. With this, you will be able to create an online community where you can target Pinterest ads with keywords, interests, location, age, and other demographics. These ads will help your followers and fans to interact with your boards. Ultimately, you will be able to drive more traffic.
5. Create short videos
Posting short videos on Pinterest has been a trend for a long time, and that’s why this works even today. For this, a short video of 6-15 seconds is considered to be best. With that, you can link your virtual or any other content or any website or even an online store. Always use visuals, speech, or captions or text overlay with the video, to explain your message to the right audience.
