Get More Access from Instagram Stories
To engage with followers, Instagram provides a fun, effective, and free technique –Instagram stories. Approximately 500 million users view Instagram stories daily. Therefore, it is highly recommended to involve Instagram stories to engage more of an audience to your brand’s messages. Here are some strategies curated to get more access from Instagram stories.
1. Create a structure for your stories using storyboards
Creating storyboards ahead of time is a good strategy for getting a precise understanding of how to move forward with your branding through Instagram stories. The users will stay engaged to your stories when they have a clear structure.
Instagram stories are constructed after Snapchat. Instagram stories is a visual format that allows the users to share pictures and videos that disappear after 24 hours.
2. Design Instagram stories that matches your brand identity
Creating Instagram stories that are in harmony with the brand image will certainly pay off. The customers will begin to recognize the unique style of your brand as it aligns the style of stories, feed posts, and website design. This unique style will definitely boost brand awareness and give the customers a sense of familiarity with the brand. This is a gradual process; indeed, you will have to invest a lot of time and effort. These efforts will definitely pay off as you build a loyal following of customers on Instagram.
3. Use Instagram analytics
Instagram analytics can be of great help to determine the kind of content that is capable of engaging the audience the most. Make use of Instagram analytics to identify the types of content that performs the best. From the insights you have acquired from Instagram analytics, improvise, and tailor your next line of content.
4. Use hashtags in Instagram stories
One of the earliest methods for promoting Instagram posts are using hashtags, and yes, they work for stories as well. Using your hashtags strategically can increase the reach of your stories. Therefore, Instagram also allows users to follow hashtags just like they follow profiles. This allows the new audience on Instagram to discover your content in the form of stories. The users will be able to view popular, active, and real-time Instagram stories that are linked to a hashtag, when they search for a hashtag. Therefore, users who view your story, are also likely to follow your Instagram profile if they like the content.
5. Schedule your Instagram stories
It is crucial to schedule your stories on Instagram for increased customer engagement. After that, once you work out the times when your post has performed well, it is very easy to schedule your stories.
6. Use animations in stories
Use animations on your Instagram stories to stand out from the crowd and attract the viewers. Moreover, applications such as Mojo and Over enables you to insert fun and creative animations to your Instagram stories easily.
7. Poll Stickers
Instagram has made poll stickers available in the stories. Poll stickers is a great way to engage with your followers on Instagram. However, Poll stickers can also help understand the likes and dislikes of your followers better.
