YouTube is one of the most famous and used social networking sites. It takes after Google as the second most visited site. YouTube is all about videos. Today several people have their own channels, that cover everything from how to wash clothes, cooking, etc. For every tutorial, there is a video on YouTube. It even has films on it. If you have a decent number of followers, then YouTube pays you for your content. As a business today, you need to be present on all social networking sites. Not only must you be present, but also active on these sites. If your business has a channel on YouTube, then you must keep in mind the marketing strategies. Just like other social media sites, it requires marketing strategies, and YouTube statistics play an important role in this.
According to Cowen Proprietary Consumer Tracking Survey, YouTube stands next to Netflix. It is the second most preferred site for people watching videos, after Netflix. YouTube has an audience from almost all age groups; from kids, to teens, to adults, etc. YouTube caters to videos of everyone’s choice. You can use YouTube as a medium to learn something new. Teachers, artists, chefs all have a YouTube channel. But, as a business, is your channel visible to your target audience? If not, then this blog will give you the top 3 YouTube stats to power up your 2020.
Top 3 YouTube stats to power up your 2020
Customize
With the advancement in technology and our busy lives, we want everything in our hands. Today we have smartwatches that let us control our cell phones. We have everything on our cell phones. Everyone has a smartphone today. As a business in today’s world, you have to be updated with the shifts in trends. These days the consumption of YouTube on mobile phones has increased. Earlier it was desktop traffic that was witnessed by YouTube, but now it is the smartphone. You must keep up with the smartphone trend, and be aware of what types of videos smart phone caters to. Be updated with mobile trends and customize your videos according to those trends. This will let your video be shown on the mobile phone. Improve your customer’s mobile experience. Give them videos with the best resolution.
Engage
YouTube consumer behavior changes with time. These days the trend of content creators and influencers is at its peak. People follow their favorite creators on all social media platforms. They may not necessarily be known names, but one important thing to note is that people follow those who connect to them. If your content and videos are relatable and connecting then you will have good followers. This will increase your engagement and credibility. Always create engaging and relatable content. Your content must also fall into the category of the latest trends. These steps may change casual viewers into followers and followers to loyal customers.
Trust
As a business brand, you can take advantage of YouTube to the fullest extent. These days’ people prefer and trust YouTube videos more than reviews on the sites. If you can’t find influencers, ask your employees or loyal customers to make a video. Upload it on your channel. This technique helps your brand gain credibility. It will increase the trust of consumers on your brand. Besides, people prefer viewing your reviews before buying a product. Hence, create honest and true content to gain trust.
These three points will help your YouTube channel have a strong foundation and will help you power up your 2020. These tips will help you in the future, as YouTube is the future of video viewing sites.
