The Best Rules of Link Building
Links, if used in the right way, can turn out to be beneficial for your website. First, you need to have a good strategy for link building. Listed below are the best rules of link building.
1. Focus on your website more than on your content
What do you think attracts users the most? The answer is a great website. We all have in mind examples of great websites with average or even below-average content. It might still get a lot of attention, courtesy to the great website. The website changes the overall perception of the content it has. If the website itself is great, then people will proceed thinking that the content would be amazing as well.
2. Publish the post on a popular site to increase visibility
If you are a beginner, don’t hesitate to ask for help. It is recommended to publish your post on a more popular website. That is because it will help to increase the visibility of your website. You can also take the help of your friends or relatives for the promotion of your website. But publishing it on a popular website would still turn out to be more effective in increasing its visibility.
3. Try reciprocal linking
Reciprocal linking refers to linking to someone who links to you. It can prove to be effective as a method of link building. But excessive reciprocal linking can negatively impact a website’s ranking in search results.
4. Participate in an active discussion on a forum or blog
This is one of the important rules for link building. Participating in an active discussion on a forum or blog is necessary. That is because in that case, you don’t have to worry about sharing a relevant link. But you also need to make sure that you don’t overdo this by using commercial keywords in your anchor texts. If you overdo it, it might affect your website’s ranking.
5. Building relationships
Building good relationships is an important step for link building. You need to create the first step. However, you can provide interesting and relevant comments and posts. You can also build relationships by providing contextual value to each discussion. It is recommended to actively participate in these online communities focused on your niche. This will help you build some backlinks. This way you can also stay updated with the latest news of the industry. It is also a good way to simply get to know people that share your interests.
6. Give a testimonial
A testimonial is a beneficial solution. A lot of business firms might offer you a chance to describe your experience using their products. This is a great way for them to build trust within their customers. It is also an opportunity for you to get a backlink. You can also get potential traffic from that site. The advantage is that it usually has a much higher approval rate than your standard link request emails. This situation is beneficial for both you as well as the company (which gets a testimonial).
