Snapchat Advertising
Like most clueless marketers, if you are ignoring Snapchat Ads too, then you must reconsider your decision immediately. Snapchat has now become one of the most popular go-to social media apps for millennials and Gen Z. It is also considered one among the biggest authoritative social media platforms worldwide along with Facebook and Instagram. In this article, we are going to discuss everything about Snapchat advertising. Let’s dive into it straight away!
Video Views And Initiating Brand Awareness
The simplest way to advertise on Snapchat is to do so using videos. Keep it very short and quirky! Also, make sure that you have created a few different versions of the video ads. This is because it has been reported by several advertisers that ad fatigue is higher on Snapchat than other social advertising platforms.
Conversions And Web Views
The most popular advertisement goal on any ad platform is conversions. On Snapchat, it tends to be the same. Now, if you are a user on Snapchat then you’ve probably already seen how some ads encourage you to swipe up, read more, or check out the site. Those are categorized as conversion ads.
Generating Leads
If you are someone who is trying to expand his/her marketing funnel then Snapchat advertising is the way to go. You can very easily create ads within Ad Manager to drive users to either download, form fill, or register.
Engagement And App Installs
Snapchat advertising happens to be very uniquely targeted to mobile users. This is something that all other social media platforms such as Facebook, Twitter, Pinterest, and others still don’t do very well. You can use this to your advantage by building a Snap advertising campaign! This is extremely useful for increasing engagement for your brand as well as driving app installs.
Deep Linking
Deep linking happens to allow a user to land in a specific section of a mobile application. Snapchat advertising lets marketers deep-link from their ad into their app. This results in bringing users exactly where you would want them via the advertisement.
Brand Engagement
In Snapchat, it has been found out that almost half of the teens tend to open a snap from an unknown brand. Also, almost three-quarters have been found out to open a Snap from a brand they were previously aware of. Now, most of the time, they tend to look for discounts or promotions. They also seem to be completely open to purchasing an item after viewing it on Snapchat. Thus this shows that the door to brand engagement is wide open.
Catalog Sales
Physical catalogs have gone completely extinct. However, Snapchat advertising is now bringing catalogs to a whole new internet age. The social media company released ‘Collection Ads’ which happens to allow advertisers to drive catalog sales via a phone screen only.
This brings us to the end of our discussion on Snapchat advertising. Now, do let us know what are some of your thoughts about using lesser-known ad platforms for running ads.
