In 2020, many marketers believe that Snapchat is not going to yield any results. While it is true that Snapchat had to face some turmoil and bad times, it doesn’t mean it is not effective anymore. After continuously losing users for some time in 2019, the quirky and fun social media platform has managed to snap out of it. As of right now, Snapchat has close to 360 million users worldwide. So if asked whether investing in advertising on the Snapchat platform worth it in 2020, it is a resounding yes. This is the best time to grab a piece of that relatively overlooked pie.
Snapchat today has become the go-to place for exclusive behind-the-scenes content, which adds a lot of value to emerging businesses and brands. Also, if you want to make personal connections with Gen Z via your marketing, this is where you need to be investing for sure.
All thanks to Snapchat’s real-time and disappearing content, among all other major social media platforms, it tends to score very highly when it comes to engagement. This is also one of the primary reasons why Snapchat is an attractive and effective platform for many marketers to execute brand marketing strategies. Let us discuss whether Snapchat advertising is worth investing in 2020.
Why Snapchat Advertisement Is Worth Investing in 2020
It Is The Go-To Platform Of The Future Consumers
As a marketer or a business professional, you must surely be aware of how Generation Z will be commanding 40% of all consumer shopping in the near future. This particular generation happens to be the most susceptible when it comes to direct response marketing. This is enough reason for you to start allocation your marketing dollars into this platform already.
According to a recent study conducted, every 6 in 10 Snapchat users from the United States are 25-34 years old. This basically means that your brand will be able to aim its advertising at a young audience early on. This will help your brand in the long run. This particular generation will be more open to buying from you.
Helps Your Brand To Personally Connect With Audiences
Unlike all other major social media platforms, Snapchat happens to effectively allow brands to bridge the gap between them and their audiences. It does so in a very intimate and personal level as the sponsored 10-second ads do not give off the impression that it is an advertisement. Thus if your business or brand is still contemplating investing in it, then we suggest you don’t.
Exclusive Content And Sneak Peeks
Users always tend to love feeling a little extra special. This is why the Snapchat platform is perfect! Also, it tends to show your audience the kind of content which no one else has access to. It does so by teasing them with a new product or service. It can also allow brands and businesses to snap a behind-the-scenes look that can trigger interest and excitement among consumers. Thus, this is another reason why you must not miss out on the incredible and varied uses of this platform for marketing.
This brings us to the end of our discussion on Snapchat advertising. Now, let us know some of your personal thoughts and opinions on the same.
