In this article, we are going to discuss how to do an Search Engine Optimization or SEO audit in 2020. Let’s get started.
How to do SEO audit in 2020
Check The Tracking Code
It’s very essential to track your website’s performance. This is what Google Analytics does, and all you need to do is add a small string of codes to all of the pages you want to track for performance. The first step of doing an SEO audit is to find out if your tracking code is responding properly without any anomaly.
Proper Indexing
If a page has a robots.txt file with specific instructions inside, it may block Google and other search engines from indexing it. Therefore check whether it is present or not.
Keywords
Keywords are always considered a crucial part of SEO. They tend to determine when your site appears in the search results. When you conduct your SEO audit in 2020, you will want to analyze the keywords you target.
Check for Optimal Page Speed
Site speed is a very important ranking factor for search engines such as Google. People tend to hate to wait for slow-loading pages. This is why if your page takes too long to load, you risk losing valuable leads to your competition.
Indexed Pages
When Google happens to crawl through your site, it reads your content thoroughly and indexes your pages. Indexing is very important to your page appearing in the search results. Therefore, if your pages aren’t indexed, they won’t appear in the search results of search engines, and it will hurt your SEO.
Mobile Responsiveness
Mobile-friendliness is an important part of your SEO strategy no matter what. Considering that 61% of consumers happen to mostly buy from mobile-friendly sites, your site must be optimized for mobile. Always remember that Google has a mobile-first indexing approach which means that mobile-friendly sites will always rank higher in search results.
Website Security
When you conduct your SEO audit in 2020, take note that you have to make sure your site is secure. People, in general, will never want to enter sites where their information tends to be at risk.
Analyze Your Competitors
When conducting your SEO audit, try to analyze your competitors’ website as well. Try to determine how your SEO stacks up against them. If, for a particular keyword, dozens of competitors already rank, then rethink your targeting strategy and focus on other keywords for higher-value results.
Optimize for Voice
In 2020, voice search seems to be rapidly growing as a popular way for various users to conduct searches. Therefore, if you wish to stay ahead of the game, then you must audit your site content to make sure it is voice search-friendly.
Remove All Broken Links, If Any
A broken link is a link to a page that no longer exists. Broken links which are also known as dead links, appear when one tends to delete a page from his or her site without using a redirect. Thus, if you come across any broken links, make sure to either replace or remove them.
This brings us to the end of our discussion on how to do an SEO audit in 2020. Now, do let us know some of your strategies for doing the same as well.
