Best hacks to grow e-commerce sales
Today, we will see the concept of e-commerce growth hacking. These fast-growing firms share a common denominator: hacking for growth. The growth hacking theory is to build a marketing plan that can help an organization expand in scalable, observable, and sustainable ways. Development in most companies can be equated with consumer growth, market share, and income. Growth hacking is especially essential for e-commerce stores who want to concentrate on low-cost, but creative alternatives to conventional marketing, such as using social media rather than printing and television. Thus, we will focus on three critical metrics of e-commerce: acquisition, conversion, and retention. The best hacks to grow e-commerce sales include:
1. Exit Intent Pop-Ups
An estimated 60% of visitors would leave an e-commerce site and never come back again. However, if you want to expand, you should stop those areas where you lose potential clients. Retain with exit-intent technology, leaving visitors behind. It uses a popup method to catch visitors when it has been identified that they are about to leave the site without purchasing.
2. Controversial contents
Controversy always has a bad connotation; that is why the majority of brands are keeping it away. You may also use controversies with careful planning to upgrade your online business. Controversy draws attention because it provokes an emotional reaction. It is beneficial if you go viral and accumulate a sizable commitment.
3. Giveaway campaigns
A giveaway campaign is an excellent starting point to make people talk about your e-commerce store. However, the idea is to use data to make informed decisions about how you are going to launch your gifts, what channels you are going to use, and how you can quickly promote them.
- Determine the goals
- Partner with an influencer
- Choose a prize that fits your viewers
- Manage the giveaways and measure them with a device
4. Video commercialization
The reason video marketing works is due to its possible virality and fast sharing. Publics across the globe are searching for videos as they are much easier to view and digest than written content. Plus, this is a lot more fun.
5. Social proof
Reviews and real-life comments can be highly effective in selling products and services. However, the theory is that displaying the number of social followers, fans, opinions, likes, and feedback will have a positive impact on how the online shop will be viewed by potential customers.
6. Lack and urgency
The two principles of economics are supply and demand; that is why the application of techniques of scarcity and urgency is essential for the development. Scarcity tells that the company is about to run out due to a lack of supplies. The psychology of urgency is that a product is important enough for more people to demand it. It will be sold out at anytime.
Conclusion
Growth hacking is about discovering new, creative solutions for marketing your brand and selling your products with the main growth principle. While growth hacking can be many things, it is focused on the overall customer journey for e-commerce. This brings us to the end of our discussion on the best hacks to grow e-commerce sales.
