Samsung smartphones have earned much praise from their customers since its launch. There’s no doubt about all this, as Samsung always makes sure that its products bring out the best. Its reinvented camera, AR emoji, live translation, infinity display, and many more world-class technologies make it unique from other smartphones. Apart from the best quality of its products, Samsung also has unique marketing techniques that make it competitive to other mobile companies.
A Few of the Samsung Marketing Techniques Include:
Branding Android devices in a world dominated by Apple
Over the years, Android users have been ridiculed by Apple fans. Most of them say having Android is cheap and practical. They decided to make a smartphone that is fast, Hi-Tech, and more complex than before, with the backlash that Android makers got from people.
Samsung is one of the several companies who began this “reinvention” They managed to break the glass ceiling with their Galaxy smartphones. Android smartphones are now known as “high-end” and equivalent to Apple smartphones. That’s because of the ingenuity of Samsung. They are selling their devices as though it’s the requirement that everybody can buy.
Out of the advertising box
You may ask: Isn’t it a bad habit of Samsung to mock one of the world’s leading tech companies across the globe? Well, for some reason, they had worked for this form of marketing. It may seem like they’re throwing Apple under the bus, but it’s more like sending a message “what doesn’t work for Apple works for Samsung”.
If you watch and re-analyze the commercial, you will see how Samsung tried to showcase its strengths by showing the major con of Apple: the “lag” experienced by most iPhone users. Samsung knows how to take risks, and it certainly respected the risk.
Use of Ambassadors for Social media
KOL marketing, commonly known as influencer marketing, is another type of marketing that Samsung has mastered. In the past few years, the use of social media influencers has exploded, and the tech giant has not allowed this chance to pass.
The campaign aims to promote new products from Samsung, including the Galaxy S9 series, by empowering women through innovative and attractive images. They handpicked female influencers from Spain and chose only 11 of them to use their Galaxy phone to post their personal, inspiring stories. Each post has a unique way of delivering the message to its target audience.
Conclusion
By seeing various methods and techniques used by Samsung to do marketing, one can say that their main aim is more than just simple sales of their existing and new products. Although, high sales are one of their most important goals by using these marketing techniques. They are also focusing on staying relevant by bringing out unorthodox and innovative campaigns. They know how to make people updated with the latest trends. It makes them one of the most reliable brands in the world. They are always looking forward to giving tough competition to other companies.
