Convert Visitors and Followers Into Leads on Instagram
Instagram is one of the fast-moving platforms that grow at a faster rate than Facebook, Twitter, and Snapchat. In 2018, Instagram had 1 million monthly active users, and more than 500 million users use Instagram every day. The general query is how to convert visitors and followers into leads on Instagram. Here are 7 steps you can use to convert visitors and followers into leads on Instagram sales.
1. Start with your bio
The bio is the first thing people see when they check out your Instagram page, which helps them know more about your services and products. Use a catchy bio to briefly describe what you do and add your hashtag for user-generated content notes. Link your profile bio to a lead generation landing page.
2. Develop an Instagram content strategy
Instagram lead generation takes more than just a post here and there or a few hashtags. Like every other aspect of your marketing, Instagram marketing requires planning. Map out your Instagram campaigns, content, stories, and even hashtags ahead of time to reach most of your marketing efforts. Here are the 3 steps that can help you come up with great content for your Instagram audience:
- Step 1. Brainstorm topics
- Brainstorm to come up with interesting and visually appealing ways that can describe your services to show off the best bits of your brand, industry, and products. Check out your competitors or even go outside of your industry to other brands you admire for inspiration.
- Step 2. Map out your content
- Make a strategy to publish your content in a sequence that attracts your audience to follow you.
- Step 3. Schedule your content
- Schedule every piece of content that you have generated from photos, videos, IGTV, or even live videos.
3. Include CTA on your content
Remember that you have one clickable link on your bio and to get the most out of your bio link, it’s best to create content that drives people to that link. Here are some tips for effective CTAs.
- Ask for Engagement
- Ask your audience to write down their opinion as comments about what you offer, or share what you do with their friends and let them engage with your content. Most users are able to share a regular feed post to a story. Encourage your regular audience to share your content to their stories.
- Lead Magnets
- If you have an information page about your product or services, direct your audience to add their email in your newsletter campaign, or give them something free.
4. Use stories for generating leads
Use interesting and engaging stories and add the ‘swipe up’ link to drive viewers to a specific link they can click on.
- Using Instagram Highlights to save your stories on a gallery will continue to drive leads to your website.
The ‘swipe up’ link, is currently only available to business profiles with more than 10,000 followers. It is not applicable to everyone.
5. Use IGTV for powerful lead generation
IGTV is a new video content tool from Instagram that lets people share long-form, vertical videos.
- Create IGTV videos that take about your landing page
- Share teaser stories or posts about next IGTV video
- Engage with your audience and direct visitors to a landing page
6. Use Instagram Lead Generating Ads
To use an Instagram lead generating campaign you need to have an Instagram business account, and Facebook page to market your business. You can also take reviews from the customers. Go to the Ad Manager on Facebook and start your campaign.
7. Track and measure your Instagram content
Here is a metric you can use in which to track and measure your content:
- Clicks to the link in your bio
- Landing page click rate
- Lifetime customer value
- Landing page conversion rate
- Customer acquisition cost
