The Best PR Metrics
Despite popular belief, the work of content marketing is not subjective. Several metrics show you how well your content is performing. But vanity metrics that can be more distracting than worthwhile, also exist. So it is important to choose wisely. In this article, we will have a look at the most valuable PR metrics for evaluating the performance of your content.
1. Ranking in Search Engine Results Pages
Search engine results pages (SERP) refers to where your site shows up when someone searches for something related to your website. SERP is one of the clearest indicators of how well your content is performing. However, it is not a metric that can be calculated. If you find your website on the top of the search results, you are good to go. You can also try to search with different combinations of keywords to see how the search results vary. Also, you need to be consistent. That means you can check the results again after a certain amount of time. It is important to try to notice a pattern of ideas that work. You could draw inspiration from the top websites shown on the Google results. Then you can implement those ideas with your website as well. Also, here are the best strategies to boost your SERP clicks.
2. The Average Amount of Time a User Needs to Spend on Your Website
You may have noticed that a lot of websites mention the reading time that is needed for a particular website. That is of great importance, because people like to know how long something is going to take before they get started. It also gives people an idea about how much time they need to take out to go through a particular website. But what matters the most, is how much time is spent by the viewer on your website. When people stay longer, it means that they are consuming more content.
3. Traffic on Your Website
Traffic refers to the number of users visiting your website. This is without a doubt, one of the most important metrics. However, traffic by itself is not a real indicator of the performance of your content. The clear indicator that you should be concerned about is the change in traffic over time. If over time the traffic increases on your website, it means that your content’s performance is improving, too. No one can state a definite amount of traffic that a website should have. Each blog and website has different aims and a different threshold of traffic. However, all websites share a common goal, which is to increase traffic over time.
4. The number of Visitors Returning to Your Website
This is a really important factor to consider because people will only return to your website if your content is good. First-time visitors are important as well because you certainly want new people visiting your site. But a website always aims for the visitors to return to it again. This brings us to the end of our discussion about the best PR metrics.
