Social Media Metrics To Be Monitored By Brands
The world of social media metrics can often be confusing to dive into. Moreover, very often new metrics that appear to be important, emerge. So which of these social media metrics should you be tracking? Which ones should you take off your list? The social media metrics that brand tracks are primarily determined by the social media goal of the brand. Social media metrics are important tools for a brand to help them understand the degree of effectiveness of their promotion campaigns. Here is a comprehensive list of top social media metrics that are crucial for your brands. We will guide you through some of the most basic social media metrics used very commonly among brands.
Reach
- The total number of people who have viewed your content is known as “reach”.
- In other words, the frequency of unique individuals who viewed your content is reached.
- A decrease in overall reach indicates that fewer individuals are watching your content.
Click-Through Rate
CTR or click-through rate is a metric commonly used in online marketing. The Click-through rate is the number of clicks an advertiser receives per impression. A high click-through rate indicates the success of your Pay Per Click or PPC ads campaign. The click-through rate can be calculated by Use bit.ly to generate a trackable URL so that you can easily calculate the click-through rate.
The click-through rate can be calculated by dividing the total clicks on ad by total impressions.
Bounce Rate
The percentage of visitors that leave a website without making an action is known as the bounce rate. Similarly, these actions typically include filling out a form, registering, signing up on the website, or making a purchase. While preventing a user from bouncing the conversion rate increases as a result.
Engagement
By tracking the engagement rate the brand can make engagement numbers actionable and meaningful. The engagement rate allows you to monitor how your campaign efforts are impacting the audience. The most common engagement metrics that are being tracked by brands are:
- Likes, comments and retweets
- Post engagement rate
- Account mentions
The post engagement rate can be calculated by dividing the engagement by impression or reach.
Impressions
- Impressions are the frequency of your content being displayed for the audience.
- This metric does account for the factor of whether the content was clicked or not.
- For content to be counted as an impression, it does necessarily require the viewer to engage with it.
- Whenever content is delivered to the feed of an individual on a social media platform, it is counted as an impression.
- A single individual can contribute multiple impressions to a single content.
Response Rate and Time
Response rate and time are measured to analyze the overall customer experience. Response time is the speed at which the customer service team responds to a question. The response rate is the number of teams that are being responded to.
