How to Run Facebook Lead Ads Effectively
What are leads and lead generation?
The prospect customers who express their interest in a product or a service is termed as leads. The process of luring and converting the audience or visitors of your advertisements is known as lead generation. Instead of spamming your audience with promotional content serving the audience with relevant information, services and tools can turn visitors to leads. In this article, we discuss how to run Facebook Lead Ads effectively.
Facebook Lead Ads
Most of the social media platforms allow the advertisers to generate lead ads that are to be served to a target audience. In conventional lead generation advertisements, the users are required to go to an external landing page to fill out the lead forms. However, leaving the action of leaving the current page may discourage many users who view lead ads.
Facebook lead ads are more effective over other conventional lead ads as they do not require the user to leave Facebook to fill out the form. This unique facility can increase lead ad conversions. The lead ads offered by Facebook works similarly to any other paid advertisement. The advertiser can set up a lead ad campaign by using Facebook lead ad campaign by going to the ad manager page on Facebook.
Targeting the Right Audience
Targeting the right audience is important for every lead ad. Recognize the category and demographic attributes of the users that your brand targets. You can make use of the five basic filters to point out your target audience. These are:
- Demographics
- Location
- Interests
- Behaviors
- Connections
Demographics
Demographics include attributes such as gender, age, language, educational qualification, level of income, political affiliation, career, and relationship status. Optimize your campaigns by narrowing down your target audience who are likely to buy your product or service.
Online Behaviors
Lead ads can be further personalized by filtering out your audience based on their online behaviors and interests. For example, if an individual follows content related to soccer, this implies that he/she is interested in soccer. So a video platform that offers live soccer streaming will choose to serve their lead ads to Facebook users who are interested in soccer.
Connections
It is also recommended to utilize connections in the targeting features provided under the ad manager. This allows the advertiser to serve ads to users who are likely to be connected to your business. This targeting feature will help increase your brand exposure effectively. These connections typically include:
- users that have liked the content in your page and their friends
- users that have previously signed up or responded for the events hosted by your brand
- acquaintances of people who have previously used your application.
Facebook audience insights
The Facebook lead ad allows you to create multiple sets of ads that are tailored for different categories of users. Utilize this option to provide a custom-tailored ad experience for users. Use Facebook audience insights to generate highly targeted advertising campaigns to increase your turnouts.
