Top Social Media Trends Of 2020
It is an undebatable fact that a majority of the world’s population spends a good part of their time on the internet, especially social media platforms. With the advent of handheld smartphones and other portable devices that offer seamless connectivity across the globe, social media platforms play an integral part in our lives. Faster connectivity speeds have acted as a catalyst in an increase in the overall internet penetration. Having realized the importance of social media in the lives of the consumers, brands have been fiercely competing over the past few years to make their voice heard over the popular social media platforms such as Facebook, Twitter, and Instagram. Staying updated on the social media trends of 2020 is elementary for content marketers and brands.
Ephemeral Content
Ephemeral content can be described as a category of content that disappears after a certain time. The most popular examples of ephemeral content are Snapchat and Instagram stories. Shorter attention spans have also had an impact on how people perceive content online. This decrease in the attention span has given rise to temporary content formats. Many content marketers are already integrating their promotional content to their stories to grab the attention of the users. The substantial rise of Instagram stories will lead to more content marketers being pressured to embrace ephemeral content.
Niche Social Media Platforms
Although social media giants like Facebook and Instagram still dominate the market, recent years witnessed niche social media platforms on the rise. Tik Tok which was launched in 2016, has become very popular among the younger audience. Discord and Twitch platforms have grown very popular among the gaming community. Many other alternative social media platforms will continue to grow and find a new audience in 2020.
Social Commerce
Social media platforms have been transformed into spaces that allow brands to connect to their customers through promotional content. This trend will continue to expand in 2020. Initiatives by social media platforms such as shoppable posts have encouraged more brands to embrace this trend.
Video Content Will Continue to Dominate
Videos are capable of triggering brand recall and establishing connections with viewers over any other form of media content. A study by Campaign Monitor revealed that people generally recall 95% of a message propagated through video content. On the other hand, people were only able to recall 10% of the content presented in a written format. Video has already become the fastest-growing form of marketing across the globe and will continue to do so.
Influencer Marketing
Influential marketing can be described as a partnership between brands and people that are influential. These influencers include artists, content creators, celebrities, tastemakers, etc. Influencers in social media platforms such as Facebook, Instagram, and YouTube have earned a huge number of loyal followers, through the content they have created online. When a brand collaborates with an influencer, the brand sponsors the cost of production, transport, etc. for the influencer. Influencer marketing has been around for a while, and it is expected to rise in popularity in 2020. This brings us to the end of our discussion on the top social media trends of 2020.
