Social Media Marketing for Your Business
Social Media is the cheapest way for marketing your business. It is increasing at a high rate worldwide. As of January 2020, they stood at 49%. This figure is anticipated to grow more. So, no matter which social platform you choose to invest in or suits best for your business, you have a very high chance of reaching customers that you may not have reached otherwise! Moreover, people aren’t just using social media, but they’re using several social platforms specifically to make purchasing decisions!
For example, 70% of Digital marketers have acquired customers through Facebook. 90% of Pinterest users use the platform to plan or make purchases, and over 72% of Instagram users have used Instagram to purchase a product online.
These numbers show that earnings can be made within the social platforms. But the question is which social media sites are best for marketing your business will provide the most benefits? Sure, there’s Facebook, Instagram, Youtube – but are there other social media platforms worth using to grow your business? The answer is yes. You may not be even aware of them, but they have millions of users. That’s a lot of potential customers.
Twitter is a great platform for engaging new potential customers through the use of hashtags. This means that you can hunt for consumers searching for something that your business offers. On twitter, Almost 80% of social customer service requests happen. If you go for advertising, Twitter offers the promoted tweet. You can pay for displaying your tweets to those who are not already following you. You can also “promote your account,” instead of a single tweet. This puts your account into “Who to Follow” suggestions and search results.
LinkedIn can be one of the biggest social networks, but it’s undoubtedly one of the most profitable applications because LinkedIn is a social media platform designed specifically for B2B networking. Total conversion rates from LinkedIn referrals are higher than other social media platforms.
LinkedIn updated its advertising platform and added new tools to its marketer toolbox. It offers specific and clear targeting options and objective-based advertising. You can now run your campaigns around particular goals, such as engagement, brand awareness, or lead generation.
LinkedIn also offers sponsored data in the form of images and videos like Google’s Native ads in LinkedIn’s newsfeed. You can also opt for Direct Sponsored Content.
Pinterest is an image sharing and a very popular social media platform. A Pinterest Search Algorithm searches for images based on keywords and tags. This keyword strategy can help you gain plenty of organic traffic and the most traction. Most importantly, it appeals very strongly to females. More than 50% of Pinterest users have bought products after seeing it on the platform. If you want to use the ads option, then the Promoted Pins Option is the best.
Tumblr
This is a microblogging and social networking site for sharing text, links, photos, videos, and audios. People share a wide range of things on Tumblr, from abstract art to fashion. Tumblr blog can look like any other website. Many bloggers might be using Tumblr! If you want to consider Tumblr for your marketing, be good with your content, and be interactive. This social media site particularly enjoys creative photos and memes – so make sure to upload this content into your Tumblr.
Reddit is a platform that allows its users to ask questions on the platform, discuss topics, and submit links. Advertising on Reddit will undoubtedly be a challenge for those who stay in this platform for growth or to tackle it. It requires a lot of manual work. But, with its growth, it could have the potential to entirely shoot up the businesses that can master the challenges it presents. Reddit consists of “subreddits,” which are prescribed conferences about a distinct topic.
- Start by identifying subreddits.
- Find subreddits that could create a connection between your product or service and target audience.
- Make a list of topics that you will most likely attract your audience.
- Prioritize that list by how many subscribers each topic has.
- You’ll get to see if the topic is “active.”
- If you are allowed to share content, just promote it.
