Converting Blog Readers into Leads
Listed below are the best ways in which to convert your blog readers into leads and prospects. Go ahead and take a look at them right away!
1. Newsletter Signups
Once you have managed to build a popular blog, it is natural that your readers will want to stay updated with all the new content that you release. This is where you should encourage them to take action and sign up for your newsletter. However, you must keep in mind that your readers do not expect to be bombarded with offers when they give you their email addresses. Thus, always value their trust and keep them updated with the new content just as they expect. As a result, you will find out that they are more receptive to occasional offers and convert more easily.
2. Call to Action
While it is true that you probably will not convert a first time visitor to your blog CTAs, the chances to convert a repeat one are always high. In any case, as a digital marketer, you want to stay loyal to the ‘always closing’ rule. Like with newsletter sign-ups, you can convert people through strategically placed Call-To-Actions (CTAs). You simply need to make sure that your CTAs are leading the prospect to the relevant page or landing page which is designed specifically for that purpose.
3. Lead Magnets
A lead magnet tends to be a valuable item which you can give away for free to your prospects in order to get your hands on their contact details. A typical lead magnet is an eBook or a white paper. It can also be a market report or a template for something, a case study, and so on. Lead magnates are an extremely powerful conversion tool.
4. Re-marketing
Re-marketing is basically advertising to an already existing group of audience. You can pixel your visitors and then target them with your ads outside your blog on social media and other websites. As it is with all types of advertising, one thing that you must keep a very close eye on is your customer acquisition costs. Make sure that you are always generating a positive ROI.
5. Webinars
If you are someone who is focused on selling a product or a service then you need to consider running regular webinars that focus on providing value. For instance, if your ideal customers are small businesses then you should provide valuable information on the topic of low-cost marketing, customer feedback, and so on.
6. Viral Giveaways
A few years ago, an e-commerce company known as Appsumo ran a series of viral giveaways for prizes which included 100 books on entrepreneurship, lifetime paid accounts for online tools such as Evernote or Dropbox, and much more. In other words, the giveaways were the kinds of prizes that would appeal to their target customers. You can do the same by creating partnerships and offering bundled deals with other products.
This brings us to the end of our discussion on converting blog readers to leads. Now, do let us know, some of your own thoughts and opinions on the topic.
