How to Create the Right Video Marketing Campaigns for Your Brand:
If you want to know how to create the right video marketing campaigns for your brand, then you’re in the right place! Go ahead and read the tips mentioned below to help you do exactly that!
Make Sure You Understand Your Audience and Set Campaign Goals Accordingly
All successful marketing campaigns need to start with research. You need to figure out who are you targeting, what type of content happens to resonate with them, and what channels your audience is most likely to be on. There is no point in making a great piece of video content, then paying to have it play on channels where your audience is not present.
Always Stay on Brand and Deliver Your Message Consistently
It is very important that viewers who watch your videos know the content and exactly who is speaking to them. According to a study that was published by McKinsey and Company, companies who have consistent branding are 20% more successful than those who do not have it. For example, if your videos are on YouTube or a social media channel, they should be linking to your site or a landing page, with clear, on-brand creative and messaging that is unified across every channel. If the video audience sees that your email communications are different from one they see on Facebook, then it is not a consistent reflection of your brand and could end up hurting rather than helping.
Make Sure You are Utilizing Your Video Budget Correctly
Many marketers often make the mistake of thinking that putting a lot of money into a piece of video content, will automatically make it a huge success. Now, on the flip side, not spending enough on a far-reaching campaign could hurt the image of your brand by not letting the messaging come across in a low-quality way as well. Thus, when it comes to going ahead and producing the piece of video content. You must keep your campaign goals in mind and make sure you are utilizing your budget well.
Try to Optimize Your Videos for Different Channels
Depending on the channels you have chosen to launch your campaigns. You will need to make sure your videos are optimized to get as much engagement as possible. In the case of Facebook, this means keeping it short, uploading videos directly to the channel, and adding captions. For YouTube, you need to wait at least two weeks. After your video launches, make any tweaks and refine your target audience. Lastly, when it comes to optimizing videos for Twitter, you need to find the right balance between fine-tuned targeting – from interest to keywords to devices. Also, make sure you aren’t over-targeting on Twitter to easily track which campaign is performing the best.
This brings us to the end of our discussion on how to create the right video marketing campaigns for your brand. Now, do let us know some of your own personal thoughts and opinions on the topic.
