Instagram engagement is crucial for social media influencers and marketers to grow their accounts. As the platform is gaining more popularity by the day, having a good Instagram engagement rate is really important. It plays a vital role in gaining followers, growing the reach of the page, and building a community on the platform. Maintaining good engagement, with the perpetual change in Instagram algorithms can be quite a difficult task though. But there’s no need to worry, for these tricks and hacks can help you improve your Instagram engagement in-spite of the fluctuating algorithm. In this article, we are going to discuss the tricks and hacks to increase engagement on Instagram.
Tricks and Hacks to Increase Engagement on Instagram
To increase your Instagram engagement, here’s what you need to do:
Use all of Instagram’s Available Features
According to Instagram’s algorithm, accounts that use all the features of Instagram are always prioritized. This means that you need to use posts, stories, sponsored ads, videos, and highlights, (yes, all of them) in order to spread your content.
- Changing to a business account will also help your page grow immensely.
- The new features of Instagram also include polls and questions that can be added to your stories, so make use of them!
- Pro tip: use your stories to bring attention to your posts, it works miraculously.
The Right Way to Post on Instagram by Using Instagram Insights
If you’ve switched to a business account already, a great feature for you to use is the ‘Instagram Insights’. This helps you figure out the best time to post at as well as helps you make super effective schedules for posting. It even shows you where your audience is from and what age group they belong to, in order to tailor your content accordingly.
Use a lot of Hashtags
Using hashtags that are related to your post increase the chances of people viewing your content. These hashtags should accurately reflect the context of your post. Remember to add hashtags with every post and story you put out there and try to use the ones which are trending.
Make Your Posts Interesting
Create content that is relevant to current situations. Make posts that are aesthetically pleasing and use well-written captions along with them. A good caption is likely to garner attention from the audience.
Pro tip: Ask a question in your caption and request your followers to reply with an answer in the comment section. Don’t forget to reply as well!
Engage with Content (your own and other’s) Directly
Commenting and liking posts of people with similar accounts (similar industry or niche) will help you become more visible to followers. Doing so within an hour after you post, generates massive engagement on your account. Also, listen closely to the community that you’ve built. Engage in conversations in the comment sections and be kind to your followers.
Conclusion
These tips and tricks work remarkably to help you increase engagement on Instagram. These tactics keep your followers interested as well as help you gain more followers by making your account more visible on the platform. So, make sure to use them, and don’t be surprised when your engagement increases.
