Instagram is indeed a viable platform for marketing. Instagram has reached more than 1 billion active users with millions of new people on Instagram every day, overcoming popular giants such as Twitter and Facebook. These days, it isn’t enough to simply have great content. Businesses have to be competitive and smarter to get their content at the top. They need to follow intelligent strategies to get their content in front of the right people. With the advancement in technologies and marketing platforms online, businesses have more platforms to manage and keep optimized. In this article, we will discuss the best tricks for optimizing Instagram for your SEO.
Tips to Optimizing Instagram for Your SEO
Your website has to be up to the mark for search engines, but so do your social profiles. There are millions of users sitting, waiting to see your content. The question is, how can you reach all those users and make them interested in engaging with your brand? Think of Instagram as a search engine, and the platform has search functions that act near to your Google Search. You don’t need to enroll yourself for learning to drive organic traffic on your profile, but rather to use what all you already know about SEO for growth.
1. Optimize Your Social Profile
This is the first step to increase your Instagram reach. Driving traffic won’t benefit in the long-run unless your profile isn’t optimized for the best user experience.
Things you should strictly follow :
- Create a Public account
- Create a Recognizable username
- Include a trackable link in your bio
- Register as a business account
- Use attractive and colorful brand profile images
These may not look like much of use in terms of growth, but they help in building the foundation of your profile.
2. Fill Captions and Hashtags with Keywords
Optimizing your Instagram for SEO is all about keywords. Try to find or generate some helpful, top-tier keywords. This should be done naturally as potential buyers don’t get fascinated by several keywords thrown together. Also, ensure that your caption is appropriate for the photo and your brand. Try to focus on the order of the title tags, for example, “Happy Chocolate Day” should come after “ Delicious Caramel Chocolate” and not after that.
3. Change Your Location and URL Often
Take advantage of the option to change your URL and location. If your business doesn’t benefit from updating a location, then simply type in something to grab your follower’s attention. Imaginative and creative ‘locations’ will grab attention. For example, if you are selling Jordans, then putting up a location as “NBA World” will grab a lot of attention.
4. Link Directly with Your Post
This is an essential step in the process. The Instagram web is buried under Javascript. Due to this, the links to your Instagram posts don’t count as real links for Google. This is the reason a vast number of Instagram posts are not indexed in the search results. You cannot promote individual posts merely by promoting your Instagram profile. To localize such posts, make sure to provide links that point directly to your posts. Here are 4 steps to create compelling Instagram posts.
5. Upload High-quality and Optimized Posts
Instagram is an excellent visual platform. Your SEO growth will come from the quality and types of uploads. The content you upload should be distinguishable as Instagram uses a technology called ‘image recognition’ that classifies photos according to the content. This then helps by showing your photos to users who are already interested in similar content you upload but haven’t visited your account yet. These additional steps will also help your Instagram profile and posts turn up in SEO. Working on these steps will help you boost your brand visibility.
