The Future of Search Engines
Digital media marketers are always expected to stay in the loop with evolving trends in search engine algorithms. At this point, Google has become a synonym for Internet search. The search algorithms of Google undergo constant evolution. In order to keep up with the pace of this evolution, marketers and web masters should enhance their knowledge and skills about search engine algorithms. They should also be accustomed to various Search Engine Optimization (SEO) techniques. In this article, we discuss the future of Search Engines.
AI and Search
Artificial Intelligence technology trains computers in processing huge amounts of data. However, Artificial Intelligence is capable of recognizing patterns in data. It alters how a computer responds to data by recognizing such patterns.
Voice Search, AI and Machine Learning
In the last few years, smart speakers have found their way to households. Alexa, Google Home, and Apple Home pod are all growing popular in the market. With almost all the smartphones in the market providing voice command features, voice search has grown beyond the premises of smart speakers. Moreover, anyone with a smartphone and a stable internet connection can access voice search functionality. Google search, has enabled the users to do mobile web searches in more than 100 languages. In 2016, Google reported that 20% of all the searches across its apps in Android devices are performed by utilizing the voice search functionality.
Research and advancements in Artificial Intelligence have stimulated progress in improving the customer’s interaction with smart devices and search engine results. AI-powered devices and search algorithms are constantly evolving by accommodating machine learning.
The best practices for optimizing voice search includes three steps.
- Usage of long-tail keywords
- Ensuring the availability of an optimized mobile version of the website
- Claiming the listing of your company in the list of Google my business
Cross Platform
With the increasing number of electronic devices and new technologies ensuring a seamless connection between these devices, content should be optimized to be integrated across different types of electronic devices such as smartphones and tablets. The location of the device also plays a crucial role in the search. Companies are already optimizing their content to suit the requirements of users by providing optimized content according to their locations. Location-based optimization enables the content provider to cater to highly personalized user experiences. Developing custom style sheets for different devices such as smart TVs, Tablets, and smartwatches enhance user-experience of search. Marketers should always keep an eye on the fast-changing algorithms of Google search for the best search engine optimization.
Linked Data
Linked data has stimulated a transformation towards the semantic web. Search engines will become smarter as the amount of data with structured mark-up increases over time. Billions of devices are interconnected across the world through the internet. The search results are now more relevant, personalized, and custom-tailored to the requirements of each user. Search has transformed human lives in a revolutionary manner. Artificial Intelligence, machine learning, cross-platform content optimization, and voice search appears to be crucial for the future of search engines.
