If you are wondering what the future is of video marketing, then you have been ignoring the one platform that is used the most for viewing videos. YouTube has been used by countless artists, comedians, and celebrities who have managed to launch their careers through this wonderful and effective video marketing channel. From a business perspective, it is very hard to deny the fact that it is indeed the future of video marketing. Using YouTube, businesses of all sizes can now include videos in their inbound marketing strategy. Below are some of the obvious benefits Youtube provides for the future of video marketing.
Why YouTube is the Future of Video Marketing for Business
Helps You Capture Attention
By now, you must already know, no matter who your target audience is, they very are likely to be using YouTube. According to Alexa, YouTube happens to be the second most visited platform. Thus, your potential for exposure is quite large. You must also keep a note of the fact that you will likely be facing a lot of competition. This is because according to a recent study conducted by Statista, it has been found that more than 400 hours worth of video content gets uploaded on Youtube every minute. That being said, you must consider focusing mainly on creating captivating video content on this platform. By doing this, you will realize that you can stand out from the crowd in no time. You can also use Youtube to research the strategy of your competitors, identify opportunities they are overlooking, and then create content based on that.
YouTube Has High Traffic Volumes
YouTube boasts having more than 2 billion logged-in monthly users who watch over a billion hours of video per day, which is a very large volume of traffic. This is something that your video marketing can definitely leverage easily and reach billions of viewers potentially. Of course, this is easier said than done but the promise of generating high traffic that YouTube offers is plausible. Also, it should be noted that YouTube’s reach is far more comprehensive than regular television and cable stations at this point.
YouTube Will Help Boost Search Engine Rankings
Google decided to acquire YouTube in 2006 for $1.65 billion in stock, in order to stay dominant in the world of search. Have you ever noticed how YouTube videos happen to often be ranked high on Google’s search pages? This shows that building your video marketing strategy on Youtube can help you when it comes to improving your search engine ranking as well. A study done in 2017 by Cisco projected that video will stand to represent close to 80% of all internet traffic by 2021. Thus, it is time for you to stop being on the fence about YouTube being the future of video marketing, and start using it to grow your business.
This brings us to the end of our discussion on YouTube being the future of video marketing. Now, let us know some of your own personal thoughts and opinions on the topic.