Guerrilla Marketing ideas rely more on your imagination, creativity, and energy rather than big-budget marketing. There are surprising and creative elements involved in simple advertisements. The consumers are made to feel the extraordinary adventure and pleasure concerning happiness and desire. Here we are summing up 10 small, but dynamic Guerrilla Marketing ideas for a business.
Guerrilla Marketing Ideas for a Small Business
1. Library Business Cards
If you love to read books and enjoy visiting a library, this is more than an idea for you to expand your business. You can place your business cards in different books and tables in the library. If someone visits the library and searches, the service you provide can be found. In turn, this can lead to a probable customer. Placing a business card in the library can be a source of high exposure in the market.
2. Offer Free Marketing Space
Offering free marketing space on your website or social media page can be an excellent guerrilla tactic to fascinate customers towards your business. This technique doesn’t cost anything and helps in gaining popularity and exposure.
3. Reinvent Your Signature
This guerrilla technique provides you a new signature. You should submit your website URL along with your signature in the email. People, whom you mail, either personal or professional, will receive your signature through your URL, and exposure of your business increases.
4. Doctor’s Call
Whenever your go-to see a doctor, never forget to keep your business card in the magazine provided in the waiting room. The fellow patient who will open the magazine will find your card, and hence, your availability in the market is sensed.
5. Give Free Products
Giving away your products for free sometimes plays an essential role in your advertisement. This guerrilla marketing technique is more economical, and there is an advertisement through word of mouth. Advertising your business by word of mouth will help you gain buzz in the market and popularity in your field.
6. Utilize Fish Bowls
At bars and some restaurants, there are fishbowls in which you can drop your business card. It helps if you utilize this Fish Bowl to market yourself by dropping your business card instead. This can help new businesses to gain dozens of new contacts.
7. Cast the Right Image
By casting the right image, and projecting your image on walls or billboards, will cause people to visit your business and purchase your goods or services.
8. Free Demonstration
Holding a free demonstration of your service and presenting it on the eve of any local event, trade fair, or exhibition in your local area is less expensive and can create a huge customer base on the demonstration day.
9. Capture Consumer Attention
While demonstrating your product, the aim should be to capture the consumer’s attention. Hire a representative to show interest in your product or use testimonials to capture the attention of your consumer.
10. Stick-Up
In this guerrilla marketing idea, you should carry business cards at all times. Place these cards in unusual and unexpected places to attract new customers.
Conclusion
In a nutshell, guerrilla marketing ideas and tips work for most types of businesses. It takes time, but success is mostly granted. You can perform several marketing tips simultaneously.
